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Facial Skincare and Anti-aging: Incl Impact of COVID-19 - US - May 2020
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
The Impact of COVID-19 on Facial Skincare and Anti-aging

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Facial Skincare and Anti-aging: Incl Impact of COVID-19 - US - May 2020
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors

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Facial Skincare and Anti-aging: Incl Impact of COVID-19 - US - May 2020
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Product and Brand Usage
Changes in Facial Skincare Routine
Benefits Sought
Attitudes toward Facial Skincare Products
Attitudes toward Skincare Routines
Interest in Innovations

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Facial Skincare and Anti-aging: Incl Impact of COVID-19 - US - May 2020
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Facial Skincare and Anti-Aging
What’s Working
What’s Struggling
What to Watch

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Facial Skincare and Anti-aging: Incl Impact of COVID-19 - US - May 2020
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Retail Channels
Appendix – Key Players
Appendix – The Consumer
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What you need to know

While COVID-19 is expected to cause slowed sales growth, the facial skincare and anti-aging market is expected to maintain positive sales through 2024. The category remains on-trend among key demographics, resulting in several key players posting gains despite increased competition. Furthermore, interest in multifunctional products and a holistic approach to routines suggest a shift in how consumers approach the category.

Key issues covered in this Report

  • The impact of COVID-19 on consumer behavior and the Facial Skincare and Anti-aging market.

  • COVID-19 is a catalyst for clean and safe facial skincare products.

  • Masstige brands appeal to audiences seeking affordable wellness products, creating challenges for premium players.

  • Skincare becomes the new face of self-care.

This Report was written April 1 – June 1, 2020.

Definition

This Report covers the US market for facial skincare and anti-aging products, which is defined as follows:

  • Anti-aging facial products (can include cleansers, moisturizers and treatments)

  • Facial cleansers including scrubs and toners

  • Facial moisturizers

  • Acne treatments

  • Lip balm

This Report covers only the at-home facial skincare market and does not include professional services or body care products such as body wash or hand and body lotion.

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