During her 10 years of research experience in Brazil, Naira has worked at major companies inlcuding Motorola and Unilever, which has given her a solid knwledge of Brazilian and Latin American consumers and insights. At Unilever, where she worked for almost five years, she developed research projects and a number of strategic analysis related to market development, consumer drivers, insight workshops and new brand positioning, all related to the Food category in Latin America. As well as her main focus on the spreads and dressings categories, Naira worked on food category projects including ice cream and savoury foods. This experience also provided her with extra information regarding foods through food workshops, food sensorial trainings, kitchen connections with consumers, lectures with chefs, travels to taste local foods (in Brazil and Latin America), and analysis of consumer food habits.