The Impact of COVID-19 on Grocery Retailing – Canada – June 2020
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“Quick action like the implementation of safety barriers, reassuring communications about keeping shelves stocked, supporting seniors led the grocery sector to shine as a true partner in supporting the community at large in the early days of the COVID-19 outbreak. This sets a solid foundation for grocers to continue being a true partner in supporting consumer needs by providing guidance and an expert voice in helping them navigate through the ‘new normal’ phase – one that will still require learning as it will not look like it did before the pandemic. The gains seen during the days of quarantine (eg larger cart sizes, increased online activity) will take effort to sustain as some will be keen to resume old habits. Moreover, retailers will need to actively moderate less positive behavioural changes when it comes to grocery shopping like reduced spontaneity or browsing, lesser interest in tactile stimulus like sampling and even the elimination of micro-trips. The next few months will be critical for grocery retailers to get ahead of behaviours and to guide consumers towards new habits.”
– Carol Wong-Li, Associate Director Lifestyles & Leisure
Topics covered in this Report
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