What you need to know
Media consumption is one of Hispanics’ top leisure-time activities. Most Hispanics consider streaming services a good value for the money and credit them with raising the bar in content quality. As such, these services are a significant threat to cable and satellite TV. The COVID-19 outbreak led to a boost in subscriptions and trials of streaming services. As subscription rates return to pre-outbreak levels, Hispanics will reassess the value of their current subscriptions and keep the ones they see as a best value for the money.
Key issues covered in this Report
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The impact of COVID-19 on Hispanics and media consumption
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How the market will fare after the post-COVID-19 slowdown
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Perceived value of streaming services and cable/satellite TV services
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The importance of Spanish-language in media consumption
This Report was written in April 2020, and updated on June 4, 2020, with the COVID-19 implications. Consumer research for this Report was fielded in February 2020 and reflects Hispanics’ media attitudes and behaviors prior to the COVID-19 outbreak in the US.
Definition
This Report explores how Hispanics relate to media consumption with focus on audiovisual media, including:
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Cable/satellite pay TV
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Broadcast TV
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Free streaming services
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Paid on-demand streaming services
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Live TV streaming services
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Sports streaming packages
Hispanics’ use of social media and audio streaming services are included, but are not discussed in detail.
Findings in this Report can be supplemented by analysis presented in Hispanic Lifestyles and Entertainment – US, December 2019; Digital Trends – Hispanics – US, May 2019; Digital Video – US, June 2019; and Black Consumers and Media Consumption – US, May 2020 as well as other Reports from Mintel’s Technology and Media and Multicultural libraries.
