“The COVID-19 outbreak will drive significant loss in value for the beauty market in 2020 as the lockdown period has not only limited retail sales, but has also affected usage habits. Whilst some categories such as skincare will see growth, this won’t be enough to offset losses in other sectors. Indeed categories like colour cosmetics and fragrances will take longer to recover, as the recession will mean that price sensitivity will fuel the popularity of masstige brands and cause a shift in purchase behaviours. The crisis will also accelerate the trend towards transparency, as health and safety concerns remain paramount for consumers going forward. The in-store experience will also be transformed, and retailers and brands will need to find new methods for trial and sampling.”

- Roshida Khanom, Category Director Beauty and Personal Care, 10th June 2020

This report will look at the following areas:

The impact of COVID-19 on consumers.

How COVID-19 has already affected BPC.

The shift in consumer behaviours in BPC in the short, medium and long term.

Lessons from the last economic recession.

Lessons from other markets outside the UK.