What you need to know

Between 2014 and 2019, multi-outlet sales of groceries continued to rise steadily but slowly. The rapid escalation of the COVID-19 pandemic in March of 2020, however, gave the industry a jolt, boosting sales in the short term but introducing enormous new challenges as well. While the duration and severity of the COVID-19 pandemic remains unpredictable, it is likely that consumers will continue to favor groceries and home meal prep over foodservice through much of 2020.

Key issues covered in this report

  • The COVID-19 pandemic is impacting grocery shopping behavior

  • How the grocery retailing market will perform in the aftermath of the pandemic

  • What grocery retailers are doing to keep shoppers and employees safe during the pandemic

  • How some grocery retailers are working to foster a sense of community during the pandemic and to help consumers cook more creatively from the pantry


This Report focuses on all retail channels that provide grocery products including traditional supermarkets, warehouse clubs, natural markets, drug stores, dollar stores, convenience stores and internet retailers.

Groceries are defined as products such as food, beverages, household goods (eg cleaning products, toilet paper, garbage bags) and/or personal care products. The primary focus of the research is on food and beverages.

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