What You Need to Know

Irish consumers report that they have reduced their usage of social networking sites over the 12 months to January 2020. However, social networks noted that the lockdown measures introduced by the UK and RoI governments in March 2020 to tackle COVID-19 have resulted in a significant increase in usage of their platforms. This reflects that consumers who are unable to physically meet with family and friends are turning to these platforms to check in on those they care about. Indeed, following family and friends is the main reason Irish consumers use social networking sites.

Key issues covered in this Report

  • The impact of COVID-19 on the social networking sector across the island of Ireland

  • How social networks are being used by Irish consumers the type of content they are sharing

  • How consumers are using social networking sites to interact with companies

  • Examining how cyberbullying and trolling on social networks is impacting Irish consumers mental health

  • What new features would Irish consumers like social networks to introduce

Issues covered in this Report

This Report will examine online social media in Ireland through discussing what is influencing or impeding its growth on the island. Furthermore, this Report will look at social and media networking sites and messaging apps:

  • Social networking sites such as Facebook and Twitter where the main aim is to interact with people.

  • Media networking sites such as Pinterest, YouTube and Instagram, where the main aim is to view, read, watch or create media content.

  • Messaging apps such as Facebook Messenger, Snapchat and WhatsApp which enable users to send text, images, video and messages to one another.

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