What you need to know

Dips and sauces of all types play a critical role for consumers: to make foods taste better. In this unprecedented time of COVID-19, as Americans are hunkered down cooking and snacking at home, good taste and small comforts are more important than ever. This report looks across product categories to examine flavor and ingredient trends with dips, sauces, condiments and dressings, among others. We take a “now, near, next” approach to analyzing attitudes and usage when it comes to consumption patterns, consumer interest and awareness in flavors and ingredients. Providing this perspective provides opportunities for product development activities that can guide brands through in this unique era and through the challenging times ahead.

Key issues covered in this report

  • How the COVID-19 pandemic is impacting food shopping, preparation and consumption and use of dips and sauces

  • How brands are helping consumers keep meal and snack time exciting

  • “Go-to” flavors of dip and sauces

  • What’s next in flavors and ingredients for dips and sauces


  • For the purposes of this Report, Mintel includes discussion on the following types of dips and sauces:

  • Creamy dips (eg French onion, ranch-based)

  • Vegetable dips (eg spinach dip, artichoke dip)

  • Protein-based dips (eg buffalo chicken dip, crab dip)

  • Cheese dips (eg queso, nacho cheese)

  • Condiments (eg mustard, ketchup)

  • Hot sauces (eg Tabasco, Franks)

  • Dressings (eg French, Italian)

  • Marinades

  • Salsa

  • Spreads (eg guacamole, hummus)

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