- Contents
- *Overview
- What you need to know
- Key issues covered in this Report
- Report scope
- Figure 1: Example of takeaway hotpot and self-heating hotpot
- Definition
What you need to know
The hotpot market (includes only restaurant dining) has maintained robust growth of RMB533.6 billion in 2019, with a CAGR of 11.0% from 2014-19. Disruption caused by lockdown has hit the sector in an unprecedented manner, and business’ recovery is hindered by lots of challenges (such as social distancing and consumers’ reduced discretionary spending on non-essentials). Mintel forecasts an 11.6% drop in terms of market size in 2020, and the market is predicted to take 1-2 year(s) returning back to pre-COVID levels.
The market is dominated by several category leaders, with the leading position held by Haidilao. The outbreak means only the fittest will survive, and contributes to accelerating consolidation in the hotpot sector. Also, COVID-19 opens up opportunities for hotpot brands to expand revenue streams by diversifying retail formats.
The epidemic brings healthy eating to the front of consumers’ minds, which encourages hotpot businesses to go beyond just looking at differentiators of flavour, and to provide more nutritive offerings in their menus in future.
Key issues covered in this Report
How the market has responded to the outbreak of COVID-19
Market factors that influence the development of the hotpot dining market
The performance of leading brands in 2019
Consumers’ attitudes towards hotpot dining and hotpot delivery services
Report scope
This Report explores consumers’ dining habits and attitudes towards hotpot and hotpot delivery services. The following will be discussed in the scope of this Report, but are not included in the hotpot dining market sizes:
Takeaway hotpot
Self-heating hotpot
Definition
Mintel divides consumers into three groups based on their monthly household income (MHI), by city tier:
Sample size | Tier one cities | Tier two and three cities | |
Low MHI | 1,000 | RMB6,000-9,999 | RMB5,000-8,999 |
Mid MHI | 1,000 | RMB10,000-17,999 | RMB9,000-15,999 |
High MHI | 1,000 | RMB18,000 or above | RMB16,000 or above |
Ready meal = a meal sold in a pre-cooked form that only requires reheating.