What you need to know
The COVID-19 crisis has triggered a period of unprecedented volatility for the cycling market. The initial ‘lockdown’ period triggered a boost to bike sales. However, as the UK’s expected recession begins to bite, consumer spending is likely to drop sharply. As at 11 May, Mintel’s forecast is that bicycle volume sales will fall by 8% over the course of 2020.
This decline is likely to be followed by recovery in 2021/22, with gradual growth in sales up to 2024. Long-term growth prospects are strong with cycling likely to benefit from a growing consumer focus on health & wellness, and the increasing importance of environmental issues in the context of the UK government’s commitment to the decarbonisation of transport.
Key issues covered in this Report
The impact of COVID-19 on consumer cycling behaviour and the cycling market.
The longer term prospects for bicycle and e-bike sales.
Usage of cycling retailers.
Challenges and opportunities for bike shops.
Covered in this Report
This Report covers all types of cycling activity, including leisure/sport, commuting and other uses. In terms of market size and forecasts, it encompasses the UK market for bicycles, which Mintel defines as those machines with a chain and ball bearings. The main product types included are mountain bikes, road, hybrid (and other mixed-terrain bikes), classic/city bikes, children’s bicycles and small-wheel bicycles such as BMX and folding bikes. Electric bicycles, better known as e-bikes, are not included in the market size and forecast, although reference is made elsewhere to sales levels and growth, consumer ownership and interest.
