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Travel Tours and Activities: Incl Impact of COVID-19 - US - April 2020
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Impact of COVID-19 on Travel Tours and Activities

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Travel Tours and Activities: Incl Impact of COVID-19 - US - April 2020
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Perspective

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Travel Tours and Activities: Incl Impact of COVID-19 - US - April 2020
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Types of Tours
Activity Discovery
Desired Tours
Wellness Activities
Attitudes toward Tours and Activities
Tourist Segments
Appendix – Data Sources and Abbreviations

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Travel Tours and Activities: Incl Impact of COVID-19 - US - April 2020
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Happening
What to Watch

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Travel Tours and Activities: Incl Impact of COVID-19 - US - April 2020
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Market
Search

What you need to know

The booming tourism industry brought in an estimated $717.4 billion in 2019. However, the COVID-19 pandemic has caused a stark downturn in 2020. To come back from this, tour operators need to tap into the biggest demands of tourists. By reaching them through digital channels and appealing to their desire for authenticity and less traditional types of tours, travel tours can make a comeback with services that are popular among the broadest group of travelers.

Key issues covered in this Report

  • The impact of COVID-19 on consumer behavior in the travel category

  • What the post-COVID recovery will look like for travel activities

  • The most popular kinds of tours and activities for travelers in different age groups

  • How travelers are discovering new travel activities to try

Consumer research for this Report was fielded in February 2020 and reflects travelers’ typical activity participation before the COVID-19 outbreak in the US. The Report was updated on April 24 with COVID-19 implications for the category.

Definitions

For the purposes of this Report, Mintel has used the following definitions:

  • Traveler: an internet user aged 18+ who has taken a leisure trip in the past three years. Used interchangeably in this Report with “vacationer” and “tourist.”

Respondents saw these parentheticals to help define the following terms:

  • Pop culture tour (eg filming locations, celebrity home)

  • Tour with a vehicle that was not a car/bus/boat vehicle (eg ATV, helicopter)

  • Dark tour (ie tours of places associated with death/tragedy, eg catacombs, ghost tours)

  • Adventure tour (ie a physically demanding tour with a degree of risk, eg mountain climbing tour)

Note: Consumer data included in this Report was fielded in February 2020, before the impact of the COVID-19 outbreak in the US. As such, responses capture consumers’ typical travel behaviors, not their sentiment amidst the pandemic.

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