What you need to know
Value sales within the world cuisine market in 2019 slowed after three years of impressive growth, moderate 1.4% growth taking sales to a total of £1,801 million. Recent value growth has been driven predominantly by rising average prices fuelled by inflation and consumers trading up within the category, rather than an increase in volume sales.
Value growth of the world cuisine market will continue over the next five years, however, this will continue to be fuelled by rising prices. Emerging cuisines will gain ground, however, this is expected to come at the expense of established cuisines. Competition from the foodservice channel remains a key feature of the market, with the retail channel in the position to gain if people curb dining out either due to the COVID-19 outbreak or in the aftermath of Brexit.
Products covered in this Report
This Report examines the UK retail market for world cuisine foods. For the purpose of this Report, world foods are defined as beyond European and North American foods.
The market size covers the following types of cuisines:
-
Chinese food – includes Peking, Cantonese and other Chinese variations
-
Indian food
-
Mexican/Tex-Mex food
-
Other Oriental/international food.
The following food categories are covered in the market size:
-
Ready meals – ambient, chilled and frozen ready meals. This also includes meal kits, chilled and ambient, which contain ingredients for specific ethnic dishes.
-
Cooking sauces – wet sauces (including pour-over and stir-fry), cooking pastes and dry sauces that are added to vegetables, meat or fish, in jars, tins or sachets/pouches.
-
Accompaniments/ingredients – Chinese crackers, chutneys and pickles, poppadoms, salsa, condiments/sauces, seasonings/spices, breads (including naan, chapattis, tortillas), Mexican chips/taco shells and other ethnic cooking ingredients (eg coconut milk/cream).
Rice/noodles and pot noodles are excluded from the market size, unless part of a ready meal/meal kit and are covered in Pasta, Rice and Noodles – UK, February 2019.
Sales through restaurants and takeaways are excluded.
