About the market…

Firms operating in the investment market have found market conditions extremely trying since the turn of the millennium. The most obvious issue has been the end of the bull market of the 1990s. The excitement surrounding the boom drew in many new investors, most of whom would have found themselves losing a sizeable proportion of their money once the bubble finally burst in early 2000. With the size of losses incurred in some sectors of the market, it will take sometime for many investors to return to the market.

Just over 9% of consumers have a collective investment. Consumer confidence, driven by apparent stock market performance is the critical issue as the public perception is that recovery in the stock market has been sluggish. A succession of corporate scandals have also done little to help confidence levels.

About Mintel’s research…

Pooling together the most innovative consumer research and latest market analysis, Mintel's new report offers you all the insight and inspiration you need to fully understand the current state of the collective investments market. Use Mintel's research to design clever, creative and profitable marketing strategies and to:

Anticipate emerging opportunities for growth in the collective investment market

Gain a fresh insight into investor motivations, attitudes and behaviour

Learn about the key dynamics that drive the market’s size and segmentation

Pinpoint market potential before your competitors

Develop more effective promotion and distribution strategies

Find out how key players are positioned in the market

Gauge future trends and market forecasts.

Intriguing findings include…

Ownership of collective investments decreases with distance from London.

The 45-54 age group are most willing to take moderate risks when investing while the 25-34 age group are keenest to maximise returns.