What you need to know

Mintel estimates that value sales of men’s haircare and facial skincare products declined 5% to £185 million in 2019, with a further 3% decline forecast in 2020. Brands and retailers are struggling to entice men away from their low cost and simple grooming regimes, but this is likely because the beauty and personal care shopping experience continues to prioritise women.

Products covered in this Report

For the purposes of this Report, Mintel has used the following definitions:

Men’s Haircare

  • Shampoos, including anti-dandruff/medicated shampoos and 2-in-1 shampoo and conditioners

  • Conditioners and, including rinse-out and leave-in conditioners

  • Treatments, including hot oils, serums, masks and sprays

  • Styling products, including all products that are used to style, sculpt or fix the hair, such as mousses, gels, gel sprays, jelly, styling sprays, lotions, serums, gums, glue, paste, mud, clay, waxes, creams, milks, styling water, glosses and hairsprays.

Men’s Skincare

  • Moisturisers

  • Cleansers, including soaps, scrubs, washes and wipes

  • Masks and treatments

  • Specialised products, such as lip balms and eye care.

Bodycare products are excluded from this Report but are covered in Mintel Report Hand, Body and Footcare – UK, April 2019.

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