Table of Contents
Overview
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- What you need to know
- Key issues covered in this Report
- Products covered in this Report
Executive Summary
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- The market
- COVID-19 leaves high street sector vulnerable
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- Figure 1: Forecast of consumer expenditure on casino gaming* (adjusted for COVID-19), 2014/15-2024/25
- Capital punishment damages venue values
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- Figure 2: Consumer expenditure in UK casinos, by segment, 2014/15-2018/19
- Slots hit the spot online
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- Figure 3: UK consumer expenditure in online casinos, by segment, 2014/15-2018/19
- Capital investment puts quality ahead of quantity
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- Figure 4: Active casino numbers, 2015-19*
- New venue format puts leisure ahead of gaming
- Impact of COVID-19 on casino gaming
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- Figure 5: Expected impact of COVID-19 on casino gaming, short, medium and long-term, 29 April 2020
- The consumer
- Online play beats venue visiting
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- Figure 6: Experience of casinos, January 2020
- Casino players value variety
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- Figure 7: Participation in casino games, January 2020
- Diversified offers can draw large crowds
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- Figure 8: Participation in non-gaming casino activities, January 2020
- High street brands lose out online
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- Figure 9: Most popular online casino brands, January 2020
- Casino customers still playing the field
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- Figure 10: Attitudes towards casino visiting, January 2020
- What we think
The Impact of COVID-19 on Casino Gaming
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- Short, medium and long-term impact on the industry
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- Figure 11: Expected impact of COVID-19 on casino gaming, short, medium and long-term, 29 April 2020
- Opportunities and threats
- The closure of smaller casinos will create consolidation potential
- Loss of revenue threatens ability to invest
- Distance learning extends to playing new games
- Changing the rules could change the game
- Impact on the market
- Pandemic causes plunge in value
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- Figure 12: Forecast of consumer expenditure on casino gaming* (adjusted for COVID-19), 2014/15-2024/25
- High street hit hardest
- Recession the bigger risk online
- Shifts in consumer behaviour
- Pent-up demand to resume human contact
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- Figure 13: Activities most looking forward to when social distancing measures are relaxed, 16-23 April 2020
- Lone visiting habits hold new value
- Impact on key consumer segments
- Younger demographics to feel the pinch
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- Figure 14: Cutting back on non-essential spending in response to the COVID-19 outbreak, by age, 16-23 April 2020
- Harder times accelerate switching online
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- Figure 15: Experience of casinos, by financial situation, January 2020
- How a COVID-19 recession will reshape the market
- Leisure spending can be sustained by escapism
- Tourism revival key in the capital
- Economic uncertainty could break the casino visiting habit
- Impact on the marketing mix
- Advertising goes off air
- Community spirit presents new point of focus
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- Figure 16: Changes in priority of local community, 16-23 April 2020
- COVID-19: UK context
Issues and Insights
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- Can the leisure casino offer something for everyone?
- The facts
- The implications
- High street operators should bet on technology to beat the house online
- The facts
- The implications
The Market – What You Need to Know
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- High street hit slows market expansion
- Admissions and high rollers produce the wrong kind of drop
- Players keep feeding online slots
- Casino investments bring more variety
- Coronavirus could change the regulatory game
Market Size and Forecast
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- Capital punishment leaves market vulnerable
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- Figure 17: Consumer expenditure on casino gaming*, 2014/15-2018/19
- Outlook in light of COVID-19
- Strength of online segment to cushion impact of high street crash
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- Figure 18: Forecast of consumer expenditure on casino gaming* (adjusted for COVID-19), 2014/15-2024/25
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- Figure 19: Forecast of consumer expenditure on casino gaming online (adjusted for COVID-19), 2014/15-2024/25
- Figure 20: Forecast of consumer expenditure on high street casino gaming (adjusted for COVID-19), 2014/15-2024/25
- Pre-COVID-19 forecast
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- Figure 21: Forecast of consumer expenditure on casino gaming* (pre-COVID-19), 2014/15-2024/25
- Figure 22: Forecast of consumer expenditure on casino gaming online (pre-COVID-19), 2014/15-2024/25
- Figure 23: Forecast of consumer expenditure on high street casino gaming (pre-COVID-19), 2014/15-2024/25
- Forecast methodology
Market Segmentation
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- London losses trim table gaming revenues
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- Figure 24: Consumer expenditure in UK casinos, by segment, 2014/15-2018/19
- Admissions decline accelerates
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- Figure 25: Casino admissions, 2014/15-2018/19
- Slots dominate spending online
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- Figure 26: UK consumer expenditure in online casinos, by segment, 2014/15-2018/19
Market Drivers
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- Capital investment focuses on quality rather than quantity
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- Figure 27: Active casino numbers, 2015-19*
- Coronavirus could change the regulatory game
- 5G networks promise immersive new casino experiences
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- Figure 28: Devices used to gamble online, September 2019
- High street stands out as safe place to play
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- Figure 29: Participation in casino gaming activities reported by clients of the GamCare problem gambling service, 2014/15-2018/19
Companies and Brands – What You Need to Know
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- New entertainment focus moves gaming into the background
- Smartphone development targets new vertical
- Adspend up online but down in retail
- Online fragmentation keeps specialists on the high street
Launch Activity and Innovation
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- New casino concept looks beyond gaming
- Personal service gets an upgrade
- Food orders go mobile
- A new vertical for smartphones
- All segments bet big on live play potential
Advertising and Marketing Activity
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- Fewer openings reduce need for advertising
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- Figure 30: Main monitored media advertising expenditure of UK high street casino operators, 2017-19
- New online players spend to be seen
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- Figure 31: Main monitored media advertising expenditure of UK online casino operators, 2017-19
- Nielsen Ad Intel coverage
Company Profiles
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- Grosvenor Casinos
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- Figure 32: Grosvenor Casinos KPIs, 2017/18-2018/19
- Genting Casinos
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- Figure 33: Genting Casinos revenues, 2017-18
- Caesars Entertainment
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- Figure 34: Caesars Entertainment casino revenues, 2017-18
- Online operators
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- Figure 35: Estimated UK online gaming and betting market shares, by operator revenues, 2019
The Consumer – What You Need to Know
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- Online play more popular than venue visiting
- Casino visitors drawn to table play – but slots on top online
- Diversified offer appeals to large crowd
- High street names lose to betting brands online
- Casino crowd unsure whether to stick or twist
Casino Experience
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- Online play beats venue visiting
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- Figure 36: Experience of casinos, January 2020
- Cash-strapped consumers step up online play
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- Figure 37: Experience of casinos, by financial situation, January 2020
- Same again please: Future customers look like the current ones
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- Figure 38: Future interest in visiting a UK casino or playing casino games or slots online, January 2020
Casino Games
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- Casino players value variety
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- Figure 39: Participation in casino games, January 2020
Non-Gaming Casino Activities
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- Positive response to diversified offer
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- Figure 40: Participation in non-gaming casino activities, January 2020
- Variations in interest creating segmentation opportunity
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- Figure 41: Participation in non-gaming casino activities, by participation in casino gaming activities, January 2020
- Wi-fi connects with sport and entertainment audiences
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- Figure 42: Participation in non-gaming casino activities, by use of free wi-fi, January 2020
Online Casino Brands
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- Bookmakers and bingo brands are our favourite casinos
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- Figure 43: Most popular online casino brands, January 2020
Attitudes Towards Casino Visiting
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- Casino customers still playing the field
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- Figure 44: Attitudes towards casino visiting, January 2020
- Lone visiting a positive option for casino growth
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- Figure 45: Wellbeing and Technology Trend Drivers, by agreement that casinos are welcoming places to visit on your own, January 2020
Appendix – Data Sources, Abbreviation and Supporting Information
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- Data sources
- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Fan chart forecast
- Post-COVID-19 forecasts
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- Figure 46: Forecast of consumer expenditure on casino gaming* (adjusted for COVID-19), 2019/20-2024/25
- Figure 47: Forecast of consumer expenditure on casino gaming online (adjusted for COVID-19), 2019/20-2024/25
- Figure 48: Forecast of consumer expenditure on high street casino gaming (adjusted for COVID-19), 2019/20-2024/25
- Pre-COVID-19 forecasts
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- Figure 49: Forecast of consumer expenditure on casino gaming* (pre-COVID-19), 2019/20-2024/25
- Figure 50: Forecast of consumer expenditure on casino gaming online (pre-COVID-19), 2019/20-2024/25
- Figure 51: Forecast of consumer expenditure on high street casino gaming (pre-COVID-19), 2019/20-2024/25
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