LOG IN
Mintel Solutions
Schedule Trends More
Help
thumb
Doc Print
Content Map

Content Map

Internet Influencers - US - March 2020
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Content Map

Internet Influencers - US - March 2020
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Influencer Marketing Overview
Size of Influencer Followers
Market Perspective

Content Map

Internet Influencers - US - March 2020
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Categories Followed
Personalities Followed
Interacting with Influencers
Important Influencer Attributes
Cancel Culture and Anti-Influencers
Purchasing from Social Media and Influencers
Trust and Connection to Influencers
Attitudes toward Influencers
Influencer Follower Segmentation

Content Map

Internet Influencers - US - March 2020
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
Positive Influences
Negative Influences
What to Watch

Content Map

Internet Influencers - US - March 2020
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – TURF Analysis
Search

What you need to know

As the influencer market matures, brands have taken them more seriously as a tool for promotion and collaboration. Trust and authenticity go a long way in establishing relationships between influencers and followers, and brands need to take their time to find the right influencer to disseminate their messages. There’s still a lot of trial and error that goes into influencer relationships, but the most authentic interactions give influencers more control in how to reach the audiences they’ve built.

Definition

The term “influencer” can encompass many different personalities and accounts on social media. For the purposes of this Report, an influencer is defined as a person or social media account that has a following beyond their personal network. An influencer can also be referred to as an “internet celebrity.” A “follower” is a social media user who follows influencer accounts.

Analysis from this Report builds off of Internet Influencers – US, February 2019. Readers of this Report may also be interested in Beauty Influencers – US, February 2020 and Gaming Influencers: Why People Watch Gamers – US, April 2020.

Back to top