While most consumers utilize public transportation, alternative services such as ride sharing are gaining momentum with usage near that of taxis. Advances in technology have disrupted traditional transportation options including public transportation, taxis, as well as the way consumers use their personal vehicles. The future of transportation services like ride hailing appears to be in a healthy state as leading sentiment among consumers displays positive perceptions of ride sharing.

Areas covered in the Report include transportation service usage and frequency, personal mobility situation, mobility factors, car ownership attitudes, ride sharing behaviours and attitudes toward mobility services. This Report also examines the challenges that ride sharing and mobility services face, explores market factors impacting the category, marketing and advertising campaigns, as well as innovations and trends this market is experiencing.

Car sharing services: a service that provides short-term vehicle rentals to consumers. Car sharing rental fleets can comprise of company owned vehicles or privately-owned vehicles for peer-to-peer rentals.

Ride sharing services: a service where car owners can provide on demand rides to consumers for a fee, usually arranged via an app or website.

Bike and scooter sharing services: a network of bicycles or scooters and stations/designated areas where users can rent/pick-up a bicycle or scooter from any station/designated area and return it to another station/designated area within the network.