Table of Contents
Executive Summary
-
- Top takeaways
- Key trends
- Market overview
-
- Figure 1: Total US sales and fan chart forecast of major household appliances, at current prices, 2014-24
- Modest gains underpinned by need-based purchases
-
- Figure 2: Repertoire – Appliances planned to own, January 2020
- Adjacent categories could threaten appliance usage
-
- Figure 3: Frequency of appliance use, at least weekly (net), January 2020
- Design interests extend to major appliances
-
- Figure 4: Attitudes toward appliance design, by age and parental status, January 2020
- The smart tech transformation
-
- Figure 5: Attitudes toward smart appliances, lack of interest in smart features and innovations, by age and parental status, January 2020
- What’s next
The Market – What You Need to Know
-
- Market sales predicted to slow
- Cooking trends, adjacent categories threaten major appliance usage
- Living situation and location set to influence appliance design
Market Size and Forecast
-
- Slow, steady growth continues
-
- Figure 6: Total US sales and fan chart forecast of major household appliances, at current prices, 2014-24
- Figure 7: Total US retail sales and forecast of major household appliances, at current prices, 2014-24
Market Breakdown
-
- All three segments benefit from rising market
-
- Figure 8: Total US retail sales and forecast of major household appliances, by segment, at current prices, 2014-19
Market Perspective
-
- Tariffs’ complex ripple effects impact appliance shoppers
- Dining out and staying in: trends impact appliance usage, design
-
- Figure 9: LG InstaView refrigerator with Craft Ice maker, January 2020
- Newest generation of small cooking appliances are getting smarter
-
- Figure 10: Tovala
Market Factors
-
- Home trends will influence appliance design trends
- Shrinking household size, homes adjust for aging population
-
- Figure 11: Number of multigenerational households, 1950-2016
Key Players – What You Need to Know
-
- Design distinguishes brands
- Appliances becoming even smaller
- Smart appliances get smarter ideas to solve real problems
What’s Happening
-
- Acquisitions, partnerships support guided cooking trend
- Appliances, but make it fashion
-
- Figure 12: KitchenAid
- Foreign manufacturers come stateside
What to Watch
-
- From compact to countertop
-
- Figure 13: Morus Zero
- Technologies continue to emerge to serve changing landscape
- Kitchen technology aims to reduce waste, improve cooking experience
-
- Figure 14: LG showcases ThinQ technology in InstaView fridge series, January 2020
- AI provides the perfect laundry
-
- Figure 15: LG ThinQ washer and dryer combo
- A new concept of ownership could translate into smart appliance space
The Consumer – What You Need to Know
-
- Few purchase to upgrade
- Lapsed usage low, particularly among younger adults and parents
- Appliance purchasers take an active, deal-seeking approach to shopping
- 25-44 year olds’, parents’ design interests extend into appliances
- Satisfaction with current options challenge smart appliance value
Appliance Ownership and Intent to Purchase
-
- Low purchase intent remains a key market challenge
-
- Figure 16: Appliance ownership and intent to purchase, January 2020
-
- Figure 17: Repertoire – Appliances currently owned, plan to own, January 2020
- Younger adults plan to grow appliance inventory
-
- Figure 18: Repertoire – Appliances currently owned, by age, number of children including 18+ in household, January 2020
-
- Figure 19: Intent to purchase appliance in next year, by age, number of children including 18+ in household, January 2020
Appliance Purchase Drivers
-
- Replacement drives sales base, yet other factors drive trends
-
- Figure 20: Appliance purchase drivers, January 2020
-
- Figure 21: Purchase driven by home renovation/remodel, by repertoire of appliance intent to purchase, January 2020
- Upgrade opportunities strong among younger shoppers
-
- Figure 22: Select appliance purchase drivers, by age, January 2020
- Don’t overlook urbanites
-
- Figure 23: Select appliance purchase drivers, by living location, January 2020
Frequency of Appliance Use
-
- Appliance usage remains relatively unchanged
- Cooking trends, NPD in fabric care impact appliance usage
-
- Figure 24: Frequency of appliance use, November 2017-January 2020
- 18-44 year olds, parents using appliances more often
-
- Figure 25: Frequency of select appliance use, once a day or more, by age, number of children including 18+ in household, January 2020
Appliance Shopping Attitudes and Behaviors
-
- Research process presents engagement opportunities
-
- Figure 26: Appliance shopping attitudes and behaviors, January 2020
- Older shoppers focus on getting a good deal, but from a preferred brand
-
- Figure 27: Select appliance shopping attitudes and behaviors, by age, January 2020
Attitudes toward Appliances
-
- Design distinguishes and evolves
-
- Figure 28: Chambers Appliances
-
- Figure 29: Select appliance attitudes, by age, parental status, January 2020
- Smart appliances need to improve value proposition
-
- Figure 30: Attitudes toward smart appliances, by age, parental status, January 2020
Smart Appliance Areas of Interest
-
- Increasing efficiency holds strongest appeal
-
- Figure 31: Smart appliance areas of interest, January 2020
- Waste reduction, improved functionality reach widest audience
-
- Figure 32: TURF analysis – Smart appliances – Areas of interest, January 2020
- Methodology
- Smart manufacturers should focus on younger audience
-
- Figure 33: Smart appliance areas of interest, by age, January 2020
Appendix – Data Sources and Abbreviations
-
- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Appendix – The Market
-
-
- Figure 34: Total US retail sales and forecast of major household appliances, at inflation-adjusted prices, 2014-24
- Figure 35: Total US retail sales of major household appliances, by segment, at current prices, 2014-19
- Figure 36: Total US retail sales of major household appliances, by segment, at current prices, 2017 and 2019
- Figure 37: Total US retail sales of washers and dryers, at current prices, 2014-19
-
- Figure 38: Total US retail sales of refrigerators, freezers and dishwashers, at current prices, 2014-19
- Figure 39: Total US retail sales of ranges, ovens, cooktops and microwaves, at current prices, 2014-19
-
Appendix – The Consumer
-
-
- Figure 40: Appliance purchases for home renovation/remodel, by select appliance purchase drivers, January 2020
-
Back to top