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Baseball in America - US - February 2020
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Baseball in America - US - February 2020
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Baseball Landscape
Key Indicators Impacting Baseball

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Baseball in America - US - February 2020
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Exploring Baseball Fans
Barriers for Baseball
If You Build It, They Might Come
Keeping Up with America’s Pastime
Focus on Community Involvement
Making Players More Personable
Fantasy Baseball & Sports Betting
Growing the Game in 2020

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Baseball in America - US - February 2020
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Integrations in Baseball

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Baseball in America - US - February 2020
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Search

What you need to know

This Report explores consumer interest in and engagement with America’s pastime – baseball. As one of the four major professional sports in the United States, we explore the current state of baseball and what is shaping its future – such as incorporating technology, fantasy sports, and sports betting. We also examine consumer interest in, and perceptions of baseball, barriers and opportunities related to following baseball and attending games, and more.

Definition

For the purposes of this Report, Mintel defines “baseball fans” as respondents who self-identify as following at least one of Major League Baseball, Minor League Baseball (teams affiliated with a Major League Baseball team), College Baseball or World Baseball Classic/Olympic Baseball.

For more information, see Marketing to Sports Fans – US, November 2019.

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