What you need to know

Pet owners tend to treat their pets like people. The survey conducted for this Report reveals 54% of those who have a pet agree with the statement, “I feel more like a ‘pet parent’ than a ‘pet owner.’” Pet owners, or pet parents, have concerns that include their pets’ health, eating habits, visits to the vet and use of prescription medications. Most of them buy proper pet food instead of giving them leftovers. Because of that, offering functional benefits can be as important as price when it comes to pet food.

Definition

This Report investigates Brazilian pet owners’ profile and behavior towards their pets, including cats, dogs, small animals (hamsters, etc), reptiles, fish and birds. It includes categories such as pet food, pet supplies and pet services.

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