What you need to know

The green BPC market has expanded in recent years; brands are innovating and more choice has encouraged consumers to make sustainable beauty and grooming switches. In the last year, 54% of adults in the UK have bought eco-friendly BPC products, and although this means that green penetration is relatively high, it also means that there is room for growth.

There remains confusion and scepticism over which products are eco-friendly, meaning that education could provide a real boost to the market. There are a number of factors to take into consideration when determining whether or not a BPC brand is eco-friendly. Consumers understand packaging terminology like “recycled”, “recyclable” and “refillable”, and this is helping consumers adjust their purchasing habits accordingly. However, deciding whether a product is eco-friendly or not from a long list of ingredients is more challenging, and pressure will mount on brands to address this issue.

Products covered in this Report

This Report explores sustainability in the UK beauty and personal care industry. It examines how environmental considerations influence the usage and purchase of beauty, personal care and grooming products, which includes:

  • Deodorants

  • Facial skincare

  • Fragrances

  • Shaving and hair removal products

  • Hand and body products, including skincare

  • Colour cosmetics

  • Haircare

  • Hairstyling products.

Throughout the Report the terms “environmentally friendly” and “eco-friendly” are used interchangeably to denote products that are designed to be less harmful to the environment. The Report also refers to ‘regular products’, which are defined as those that do not claim to be eco-friendly.

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