What you need to know

The direct-to-consumer market is booming, and retailers of all sizes are looking to understand how to compete with these up-and-coming disruptive brands. DTC brands know how to create value for their clients and engage them with an authentic, inviting brand story. As the category looks for growth, they will need to move into what is considered more traditional methods of retail, leveraging small brick and mortar stores and mass media to boost consumer confidence in buying their products.

Definition

For the purposes of this Report, Mintel has used the following definitions:

  • Direct-to-consumer brands are those that have started online, making and selling one item or item category directly to consumers. Examples of DTC brands include Warby Parker and Casper.

  • Novelty: in this report, this word refers to a brand or product being new or unique

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