What you need to know

Pop-up stores have gradually become established marketing and sales tools as their popularity among consumers is reasonably high. Like any other developing retail format, pop-up stores can target specific segments precisely. Families with kids and consumers in lower tier cities will become the next two strategic consumer bases for pop-up events to become more commercially effective. The elements of pop-up, such as novelty and entertainment, will also become important attributes of next-generation retail.

Pop-up stores will become more effective by being the experiential and experimental part of combined online and offline market campaigns. Consumer’s pursuit of novelty and connecting emotionally with brands has pushed the retail market to become story tellers more than mere retailers. Pop-up’s eye-catching edgy styles are destined to attract like-minded consumers and build one-of-a-kind brand images.

Covered in this Report

The offline retail format has to satisfy the following requirements to be regarded as a pop-up store:

  • It involves human interaction

  • It has to be started by brands

  • It only exists in a limited time frame of less than one month

  • This Report excludes temporary stores that will eventually turn into permanent physical stores

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