A week seemingly doesn’t pass when there isn’t a dire warning about the precarious situation the planet is in and if standard practices aren’t changed how the environment will worsen. Though this is not in debate, how consumers are responding and will respond, is. With respect to food and drink, this Report examines the views Canadians hold towards the environment. More specifically, this Report explores what environmental issues are relatively important, what motivations drive Canadians’ concern over the environment, general attitudes Canadians have toward businesses’ role in supporting a healthy environment (among other topics), what Canadians are willing to do or are doing to support the environment and which food and drink categories are or most concern to Canadians when it comes to addressing their environmental worries. Additionally, this Report offers a review of new innovations to provide a glimpse at how efforts to combat waste and climate change may evolve as the industry looks to feed a growing population in a sustainable manner.

For the purposes of this Report, Mintel surveyed Canadians about their views on the environment with respect to food and drink. Issues are generally centred on waste, carbon footprint and resource management in addition to other topics related to the environment.