Table of Contents
Executive Summary
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- Weight management market
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- Figure 1: Weight Management Status, January 2020
- Top takeaways
- The issues
- Obesity rates continue to rise
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- Figure 2: Percent of people aged 20 or older who are overweight or obese, 2001-02 to 2015-16
- Weight managers rely on their own guidelines
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- Figure 3: Select weight management methods, January 2020
- Adults struggle to stick to a routine, inhibiting long-term adherence
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- Figure 4: Weight management barriers, by weight management status, January 2020
- The opportunities
- In a world where everything’s digital, portion control is next
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- Figure 5: Select tools to achieve weight management goals, by body mass index, January 2020
- Healthy weighted adults are looking for guidance, too
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- Figure 6: Select weight management methods, by consumer body mass index, January 2020
- The right way to utilize social media
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- Figure 7: Weight management resources, by age, January 2020
- Cross-functional health benefits will reach new users
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- Figure 8: Select weight management motivators, by age, January 2020
- What it means
The Market – What You Need to Know
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- Most consumers are managing their weight
- Adults are results oriented, but acknowledge emotional drivers
- Desire for balanced diets highlights need for personalized plans
- Body acceptance versus the health risks associated with obesity
- Debating obesity as a legally recognized disability
- Nutrition label update differentiates healthy versus unhealthy
Weight Management Market
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- A lot to lose: weight management status of US adults
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- Figure 9: Weight Management Status, January 2020
- Who are weight managers?
- Obesity prevalence is on the rise
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- Figure 10: Percent of people aged 20 or older who are overweight or obese, 2001-02 to 2015-16
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- Figure 11: Consumer body mass index, by Weight Management Status, January 2020
- Weight managers find strength in numbers but need support
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- Figure 12: Weight management goals, by consumer body mass index, January 2020
Market Perspective
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- Perceptions of restrictive diets support need for personalized plans
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- Figure 13: Attitudes toward healthy eating, September 2019
- Balancing body acceptance and health
- Mintel Consumer Driver Surroundings will shape future of diet choices
Market Factors
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- Aging population requires a tailored approach to weight loss
- The conversation on weight discrimination
- Nutrition label makeover hitting shelves in 2020
Key Players – What You Need to Know
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- Responsive brands see the most success
- The power of protein
- Specialized dietary products offer a shortcut to weight management
- Providing weight managers holistic support
- Safety concerns still follow traditional weight loss brands
- Adherence is a barrier to lasting success
- Connecting the dots between weight management and self-care
- Consumers want tools for portion control
Company and Brand Sales of Weight Control Products
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- Lifestyle-focused weight management products see success
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- Figure 14: Multi-outlet sales of weight control products, by leading companies and brands, rolling 52 weeks 2018 and 2019
What’s Working
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- Protein attracts weight management users
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- Figure 15: Multi-outlet sales of weight management products, by select leading companies, rolling 52 weeks 2018 and 2019
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- Figure 16: Health and wellness goals, by health identity, November 2019
- Specialized diet products showcase the power of shortcuts
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- Figure 17: Multi-outlet sales of weight management products with keto claims, by select leading companies, rolling 52 weeks 2018 and 2019
- Holistic support: key theme for weight management
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- Figure 18: Health and wellness goals, by ways to support health and wellness goals, November 2019
- Noom employs cognitive behavioral therapy to build lifelong habits
- The Biggest Loser hones in on holistic support
- Celebrity endorsements: the good
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- Figure 19: Multi-outlet sales of weight management products, by select leading companies, rolling 52 weeks 2018 and 2019
What’s Struggling
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- Hydroxycut responds to demand for safer ingredients
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- Figure 20: Multi-outlet sales of weight management products, by Hydroxycut and MuscleTech , rolling 52 weeks 2018 and 2019
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- Figure 21: Multi-outlet sales of weight management products, by select leading companies, rolling 52 weeks 2018 and 2019
- Long-term adherence is a barrier for weight management brands
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- Figure 22: Weight management barriers, by weight management status, January 2020
- Celebrity endorsements: the bad
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- Figure 23: Instagram post, Khloe Kardashian paid partnership with Flat Tummy Co
What to Watch
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- Connecting weight management to self-care
- Tech-based portion control is an area of opportunity
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- Figure 24: I struggle with portion control, January 2020
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- Figure 25: Select tools to achieve weight management goals, by body mass index, January 2020
- Diminishing the one-size-fits-all approach to weight management
The Consumer – What You Need to Know
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- Adults follow their own path
- Weight management programs are also for maintenance
- Noticeable results keep adults motivated
- Emotions matter in weight management
- When motivation falls flat, so does staying on track
- Increasing access to medical professionals could change the game
- Consumers want personalized weight management
- Young women need more tools and resources to reach their goals
Weight Management Method
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- Eating right and staying active are the go-to for adults
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- Figure 26: Weight management method, January 2020
- Older women take matters into their own hands
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- Figure 27: Select weight management methods, by gender and age, January 2020
- Using social media to reach young adults
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- Figure 28: Follows eating recommendations from social media, by age, January 2020
- Weight management programs attract healthy adults, too
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- Figure 29: Select weight management methods, by consumer body mass index, January 2020
Attitudes toward Nutrition Programs
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- Results and accountability drive use of nutrition programs
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- Figure 30: Positive attitudes toward nutrition programs, January 2020
- When things get tough, nutrition programs fall flat
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- Figure 31: Barriers toward nutrition programs, January 2020
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- Figure 32: Instagram post, Noom, January 2020
- Program adherence is motivated by noticeable results
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- Figure 33: Attitudes toward nutrition programs, by adults who have seen results since starting, January 2020
Weight Management Motivators
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- Obese adults are motivated by health factors
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- Figure 34: Select weight management motivators, by consumers body mass index, January 2020
- Emotional drivers are universal regardless of weight
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- Figure 35: Select weight management motivators, by consumers body mass index, January 2020
- Youth are emotionally driven; older adults are motivated by health
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- Figure 36: Select weight management motivators, by age, January 2020
- Women crave confidence; “body neutrality” may be the answer
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- Figure 37: Select weight management motivators, by gender, January 2020
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- Figure 38: Instagram Post, body confidence myths
Weight Management Barriers
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- Staying on track remains a barrier for adults
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- Figure 39: Weight management barriers – Any rank (net), January 2020
Weight Management Resources
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- Gap between credible and utilized resources
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- Figure 40: Weight management resources, January 2020
- Opportunity to reach Hispanic adults through social channels
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- Figure 41: Weight management resources, by Hispanic origin, January 2020
- Finding the right support system for young adults
- The influence of influencers
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- Figure 42: Health and wellness goals, by ways to support health and wellness goals, November 2019
- Mental health awareness may increase lack of confidence for young adults
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- Figure 43: Makes me feel less confident in my weight management efforts, by age, January 2020
Weight Management Tools for Success
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- The desire to make weight management seamless
- Personalization is key for the weight management industry
- Adults want an all-purpose weight management platform
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- Figure 44: Weight management tools for success, January 2020
- Young women seek additional tools for weight management
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- Figure 45: Weight management tools for success, by gender and age, January 2020
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- Figure 46: Instagram post, Fitbit Premium
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Appendix – Key Players
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- Figure 47: Multi-outlet sales of weight control products, by leading companies, rolling 52 weeks 2018 and 2019
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