What you need to know

Obesity rates continue to rise in the US, impacting the health and wellness of Americans. The majority of adults are currently managing their weight, with most relying on self-guided methods over branded nutrition programs. Brands addressing weight management must adopt a personalized, lifestyle-centric approach to garner consideration and use from consumers.


“Weight management” is defined as an eating or drinking regimen with the goal of losing, maintaining, or gaining weight. This Report covers products and services that are used primarily for weight control (weight loss and weight management).

“BMI” (body mass index) is a measurement of body fat based on height and weight. The BMI calculation used to categorize respondents in this study is as follows:

  • (weight in pounds x 703) / (height in inches x height in inches)

  • Standard BMI classifications are:

  • Underweight: 18.5 or less

  • Healthy weight: 18.5 to 24.99

  • Overweight: 25 to 29.99

  • Obese: 30+

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