The majority of Canadians have taken a leisure trip in the past 12 months, with travel in Canada being most common. Leisure travel to the US among Canadian travellers was on par with those who went to an international (excluding US) destination. The relatively high travel occurrence to international destinations exhibits a strong area of growth for the category moving forward, especially as consumer sentiment points to a preference for international trips as opposed to domestic ones.

Travellers are utilizing their mobile devices to perform a variety of tasks with getting directions and sending text/voice messages topping the list. Furthermore, a lack of Wi-Fi is a key concern while travelling. Consumer sentiment displays a sense of fulfilment from travelling, with trips that take them off-the-beaten-track appealing.

This Report focuses on leisure and business travel that consumers have done in the 12 months leading up to October 2019. Areas covered in the Report include travel occurrence, modes of transportation used during travels, accommodations stayed at while on a leisure trip, tasks performed on mobile devices when travelling, technology barriers while travelling and attitudes towards leisure travel. This Report also examines the challenges the travel and tourism market faces; explores market factors impacting the category, marketing and advertising campaigns, as well as innovations and trends this market is experiencing.

The study covers business travel, although the main focus is on leisure travel with at least one overnight stay.