What you need to know

The start of a New Year and new decade has people inspired and setting numerous goals to improve their health and wellbeing. While setting goals is the first step, it’s also the easiest. It’s keeping the motivation throughout the entire year, and even decade, that most people need help with. This is where brands can provide the tools, encouragement, motivation and fun to help people achieve their health and wellness goals. The expanding health and wellness culture allows for brands in most categories to tap into the power of health and wellness to gain consumers’ attention and support their healthy initiatives.


This Report will explore consumer trends and behaviors toward managing personal health. It will also explore consumers’ 2020 health management goals, motivators for setting goals, how goals are achieved and help companies and brands better understand and market to consumers.

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