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Consumer Approach to Nutrition - US - January 2020
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Consumer Approach to Nutrition - US - January 2020
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Perspective
Market Factors

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Consumer Approach to Nutrition - US - January 2020
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Types of Food Eaten
Diet Types Followed: Status, Reasons, Commitment
Important Food Features
Opinions on Nutrition
Frequency of Reading Nutrition Labels
Nutrition Label Details
Food and Drink Consumer Segmentations

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Consumer Approach to Nutrition - US - January 2020
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s In
What’s Out
What to Watch

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Consumer Approach to Nutrition - US - January 2020
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Search

What you need to know

Consumers’ views on nutrition and diet are varied, but, regardless of preferences, taste reigns supreme. Despite the media attention dedicated to specialized and trending diets, the vast majority of consumers prefer a simpler approach to eating, and desire flexibility in their meal choices. In fact, more consumers do not define the way they eat than those who identify with a specific eating style.

Definition

This report explores consumer approaches to eating and takes a holistic look at why consumers are eating the way they do.

While not specifically focused on weight management, free-from foods or better-for-you eating, themes from these previous Reports will be touched upon: Weight Management – US, November 2018, Free-from Foods – US, June 2019 and Better for You Eating Trends – US, November 2019.

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