What you need to know

Consumers’ views on nutrition and diet are varied, but, regardless of preferences, taste reigns supreme. Despite the media attention dedicated to specialized and trending diets, the vast majority of consumers prefer a simpler approach to eating, and desire flexibility in their meal choices. In fact, more consumers do not define the way they eat than those who identify with a specific eating style.


This report explores consumer approaches to eating and takes a holistic look at why consumers are eating the way they do.

While not specifically focused on weight management, free-from foods or better-for-you eating, themes from these previous Reports will be touched upon: Weight Management – US, November 2018, Free-from Foods – US, June 2019 and Better for You Eating Trends – US, November 2019.

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