What you need to know

The China hair colourants market is estimated to grow by 8.5% in 2019 and reach RMB3,975 million. Led by consumers’ interest in following hair colour trends and the growing base of the “grey hair generation”, this market is projected to continue a high-single-digit growth rate in the next five years, and head towards RMB5,930 million by 2024. The China hair styling products market is growing at a slower but steady pace, and is estimated to grow by 5.9% and reach RMB3,466 million in 2019. Mintel projects the annual CAGR in the next five years at 5.8%, and that the market will arrive at RMB4,626 at the end of 2024.

These two markets are led by international companies, with domestic hair colourants brands seizing older consumers and styling products brands seeking opportunities online. In these two steadily growing markets, future opportunities are in changes in channel, product, and communication strategies.

Covered in this report

Hair styling products

  • This market covers any water- or tonic-based sprays, anti-heat sprays, hair styling gels, elasticity cream, hair styling clay, wax, mousse and other hair styling agents for men, women and unisex usage.

Hair colourants

  • This market includes permanent, semi-permanent, temporary and highlighter products, and men’s, women’s and unisex products. This also includes products which have conditioner attributes but where the main focus is colouring.


  • Market value is based on sales through all retail channels including direct to consumer, but excludes the professional sector including hairdresser sales to the consumer.

Subgroup definitions (by Monthly Personal Income)

  • Low personal income is defined as RMB2,000-5,999 in tier one cities; RMB2,000-4,999 in tier two or below cities.

  • Mid personal income is defined as RMB6,000-9,999 in tier one cities; RMB5,000-8,999 in tier two or below cities.

  • High personal income is defined as RMB10,000 or above in tier one cities; RMB9,000 or above in tier two or below cities.

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