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The Gig Economy - US - January 2020
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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The Gig Economy - US - January 2020
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Factors
Trends Impacting the Gig Economy

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The Gig Economy - US - January 2020
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Gig Economy Brands
How People Work
Why Gig Work?
Employment Benefits
Attitudes toward Work

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The Gig Economy - US - January 2020
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Struggling
What’s New, What’s Next

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The Gig Economy - US - January 2020
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

This report examines consumer attitudes and behaviors toward the so-called “gig” economy, which is characterized by employment that is less permanent and on more of an ad hoc basis. Individuals may interface with the brands that comprise the gig economy as either a customer, an employee, or both, and it seems very likely that the future of labor in the US will bring with it a larger emphasis on this type of work.

Definition

For the purposes of this Report, Mintel has deemed those individuals with the following types of employment as being a part of the gig economy:

  • Freelancer

  • Permalancer (eg, long-term freelancer)

  • Rental property host (eg, Airbnb, VRBO)

  • Rideshare driver (eg, Uber, Lyft)

  • Food delivery driver (eg, Grubhub, Instacart)

  • Delivery driver (eg, Amazon Flex)

  • Service-based fulfillment (eg, TaskRabbit, Dolly)

  • Brand representative (eg, Glossier)

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