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The State of the eCommerce Industry - US - January 2020
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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The State of the eCommerce Industry - US - January 2020
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Factors

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The State of the eCommerce Industry - US - January 2020
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
The eCommerce Shopper Profile
Element One: Seamless Shopping
Element Two: Convenience
Delivery Attitudes and Considerations
Element Three: Personalization
Attitudes toward Promotional Activities
Element Four: Emerging Tech
Attitudes toward Big Tech
Future Behaviors and Considerations

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The State of the eCommerce Industry - US - January 2020
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Industry Influences
Emerging Impacts of 2020

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The State of the eCommerce Industry - US - January 2020
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Search

What you need to know

The ecommerce market continues to expand thanks to new technological developments that create a seamless and convenient shopping option. As consumers blend their shopping journey between online and offline actions, even online retailers need to be present in physical stores in some way. eCommerce offers retailers ways to connect with consumers along their shopping journey, increasing their visibility and recognition with their customers.

Definition

For the purposes of this Report, Mintel has used the following definitions:

This Report has been updated to include the elements of ecommerce: seamless shopping, convenience, personalization, and emerging technology. Together, these elements construct a superb shopping experience for consumers who continue to break down silos between the online and offline world.

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