What you need to know

The ecommerce market continues to expand thanks to new technological developments that create a seamless and convenient shopping option. As consumers blend their shopping journey between online and offline actions, even online retailers need to be present in physical stores in some way. eCommerce offers retailers ways to connect with consumers along their shopping journey, increasing their visibility and recognition with their customers.


For the purposes of this Report, Mintel has used the following definitions:

This Report has been updated to include the elements of ecommerce: seamless shopping, convenience, personalization, and emerging technology. Together, these elements construct a superb shopping experience for consumers who continue to break down silos between the online and offline world.

Back to top