What you need to know

Parents are among the heaviest users of restaurants and off-premise restaurant business due to the convenience, speed and quality family time they provide, and this is especially true for fast food restaurants. Fast food continues to win family dining business with its aforementioned speed and convenience, affordable prices, kid-friendly amenities such as toys and entertainment, and bundled kids’ meals. However, restaurants still haven’t made much headway making kids’ meals healthier, and parents aren’t pleased. Parents are ready to see more sophisticated, healthy and internationally inspired kids’ menu options.

Definition

In this Report, Mintel explores the behaviors and preferences of families and their habits when eating away from home. The information available in this Report will help readers better understand the needs and nuances of different families. This Report builds on the analysis presented in Mintel’s Families Dining Out – US, September 2015.

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