CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
How do people think about their money? And perhaps more importantly—why don’t people think more about their money? Observations of financial behavior often contradict the traditional assumptions of economics that people act rationally and in their own best interest in their economic choices. Drawing upon theories from cognitive and social psychology, the study of behavioral finance attempts to explain these departures from rational economic behavior, focusing instead on ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Other
Introduction and Abbreviations
Behavioral Finance and Investments
Behavioral Finance and Banking
Behavioral Finance and Insurance
Advertising and Branding
Bibliography
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