When Mintel’s previous report into the market was researched in 2002, there were signs that loyalty card schemes may be about to fall out of fashion. Safeway had dropped its scheme and Sainsbury’s decision to join a coalition scheme rather than run its own implied that the days of stand alone schemes may be over. Mintel’s latest report into the market assesses how retailers’, as well as consumers’, thinking and attitudes towards price and loyalty cards is changing.

Research into the way that scheme participants redeem their points and what they use them for enables an assessment to be made of the worth of rewards to participants. Monitoring developments in both grocery and non-food, Mintel’s findings illustrate the extent to which the nuances of appeal by specific retailer are largely secondary to ease of access for a majority of shoppers.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and maximise your sales.