In this report Mintel considers the market for experience days out, and its relationship to the thesis that consumers are becoming jaded by material goods and abandoning traditional leisure activities in favour of rare and exciting experiences. Are experience day operators managing to latch on to this potential? How could they move beyond some of their limitations and grow their market at a faster rate? Where are the future opportunities and what dangers are lurking around the corner?

This report analyses the current make-up and dynamics of the UK experience days out market, past, present and future; investigating the core trends in supply, consumption and new developments impacting on the marketplace.