CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The changes in media explored in this report suggest that the system of ad placement is on the verge of a significant change. Annoyance with television advertising is widespread, with 62% of Mintel’s respondents saying that they are not interested in the products in the commercials they see and 52% saying that they don’t like being forced to watch commercials. Digital cable and digital video recorders (DVRs) have ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Factors
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Appendix: Simmons cohorts
Other
Introduction and Abbreviations
Comparison of Media Types
Attitudes toward Television Advertising
Digital Video Recording
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