Holiday Car Hire - UK - February 2008
Holiday Car Hire - UK - February 2008

A growth in independent, self-packaged fly-drive holidays and a proliferation of car hire brokers and comparison sites have driven down prices, causing the market to grow by around 10% per annum in volume. Despite this, many consumers still have doubts about this product’s value for money.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Distribution

Brand/Company

Brand/Company

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Who’s Innovating?
Companies and Products
Brand Elements

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Holiday Car Hire Usage
Appendix – Holiday Car Hire Habits
Appendix – Attitudes Towards Holiday Car Hire
Appendix – Holiday Car Hire Targeting Opportunities

Other

Holiday Car Hire Usage
Holiday Car Hire Habits
Attitudes Towards Holiday Car Hire
Holiday Car Hire Targeting Opportunities