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Internet Quarterly - UK - June 2009
Price: £6900 / $10626 / €8246
Report sections
click here to read 'about this report' »
Contents
Issues in the Market
Market in Brief
Broadband Internet Penetration
Device Usage Analysis
Internet Usage Experiences
Browsing Behaviours
Buying Behaviours
Impact of Security Threats on Internet Shopping
Attitudes Towards Managing Internet Security
Appendix – Device Usage Analysis
Appendix – Internet Usage Experiences
Appendix – Browsing Behaviours
Appendix – Buying Behaviours
Appendix – Internet Security Focus
Appendix – Attitudes Towards Managing Internet Security
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(click here for all news updates »)
16-11-2009  Google backpaddles on online book plans
10-11-2009  Microsoft delays Bing launch
27-10-2009  Google hires OMD for Chrome
15-10-2009  Yahoo closes GeoCities
25-09-2009  Twitter closes in on $100m cash injection
...more »
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About this report

One of the key issues facing computer users and network administrators alike is the threat from cyber crime. This report highlights the huge scale of threats facing the internet community in its special focus on the subject this quarter.

In particular, this special focus will look at behaviours surrounding and attitudes towards safe browsing online. It also addresses the impact on web purchasing habits and also looks into ownership of internet security packages.

Internet Quarterly

Internet Quarterly is a quarterly internet report, compiled using MORI Internet Tracker technology data and exclusive consumer research. This continuous survey identifies frequency of usage, means of access and purpose of use across FMCG, leisure and finance sectors in the UK. Reports are published in March 09, June 09, September 09 and December 09 and priced at a packaged price.

If you want more details about this particular report, please contact the Mintel information team on  +1 312-932-0400 in the U.S.,  +44 028-90-241-849 in Northern Ireland,  +353 048-90-241-849 in the Republic of Ireland or  +44 (0)20-7606-6000 in the UK and the rest of the world, or email info@mintel.com.
Key words and phrases within this report

Virgin Media; DIY; Christmas; DVD; Special focus on internet security; Facebook; Smartphone usage; CAPI; Mintel Inspire; Asos; Warner Bros; ISP; Apple; Sky+ HD; Ipsos; Jan; Skype; Usage
Contents

Issues in the Market

Research methodology

Abbreviations

Market in Brief

Broadband-enabled entertainment

Growth outside of early adopters

Impact of cheaper HDTV services

Searching still, but buying less?

Online electronics to benefit from the recession

Special focus on internet security

Broadband Internet Penetration

Key points

The south dominates broadband penetration

Figure 2: UK broadband penetration, by detailed demographics, April 2009
Barriers to faster broadband in rural areas
Work in progress from major telecoms providers

Do it yourself fibre-optic broadband

Figure 3: Top 20 spending UK internet service providers, Jan 2005-Dec 2008*

General internet penetration

Figure 4: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, April 2002-09

Device Usage Analysis

Key points

Declining usage this quarter

Figure 5: Device usage summary, October 2008-April 2009

Smartphone usage

Sky makes gains with HD services

Could the Kindle 2 boost e-reader usage?

Internet Usage Experiences

Key points

Older females get involved with online video

Figure 6: Types of activity undertaken on the internet in the last three months, October 2008-April 2009

Social networks risk alienating older users

Internet dating continues to struggle

Figure 9: Use of online dating agencies, January 2009

Music downloads stagnate

Will Skype be to mobile what it is to PC?

Browsing Behaviours

Key points

Local guides and street maps to benefit from smartphone penetration

Figure 10: Types of websites browsed for information purposes in the last three months, Oct 2008-April 2009

Interest in DIY sites up

Figure 11: DIY websites browsed for information purposes in the last three months, by gender, age and socio-economic group, Jan 2009-April 2009

Buying Behaviours

Key points

The post-Christmas blues

Figure 12: Type of websites purchased from in the last three months, April 2008-09

Online fashion grew over 2008 and will continue in 2009

Supermarket sites see profit growth

Asda looks to increase the appeal of online shopping

Online versus offline

Figure 13: Products for the home purchased using the internet for browsing or buying, February 2009

Electrical goods to gain online

Figure 14: Electrical goods websites actually purchased from, November 2002-April 2009

Impact of Security Threats on Internet Shopping

Key points

Web shoppers are difficult to put off

Figure 15: Experience of computer-based security threats, and the impact it has had on web usage behaviours, April 2009

Ignorance is not bliss

Attitudes Towards Managing Internet Security

Key points

Proactive attitudes towards managing security

Figure 16: Activities carried out to maximise computer security whilst browsing online, April 2009

Free versus paid-for security software

Lower income groups least secure

Older are most security-conscious

Differences between men and women

Appendix – Device Usage Analysis

Figure 17: Trends in digital device usage, July 2007-April 2009
Figure 18: Most popular devices used personally, by detailed demographics, April 2009
Figure 19: Next most popular devices used personally, by detailed demographics, April 2009
Figure 20: Other devices used personally, by detailed demographics, April 2009

Appendix – Internet Usage Experiences

Figure 21: Types of activity undertaken on the internet in the last three months, November 2007-July 2008
Figure 22: Types of activity undertaken on the internet in the last three months, Oct 2008-April 2009 (continued)
Figure 23: Most popular activities personally done on the internet, by detailed demographics, April 2009
Figure 24: Next most popular activities personally done on the internet, by detailed demographics, April 2009
Figure 25: Other activities personally done on the internet, by detailed demographics, April 2009
Figure 26: Least popular activities personally done on the internet, by detailed demographics, April 2009

Appendix – Browsing Behaviours

Figure 27: Most popular trends in websites browsed for information purposes in the last three months, November 2002-April 2009
Figure 28: Most popular categories of websites from which information was sought, by detailed demographics, April 2009
Figure 29: Next most popular categories of websites from which information was sought, by detailed demographics, April 2009
Figure 30: Other categories of websites from which information was sought, by detailed demographics, April 2009
Figure 31: Least popular categories of websites from which information was sought, by detailed demographics, April 2009

Appendix – Buying Behaviours

Figure 32: Trends in websites actually purchased from in the last three months, October 2005-April 2008
Figure 33: Trends in websites actually purchased from in the last three months, Jul 2008-April 2009
Figure 34: Most popular types of websites purchased from on the internet, by detailed demographics, April 2009
Figure 35: Next most popular types of websites purchased from on the internet, by detailed demographics, April 2009
Figure 36: Other types of websites purchased from on the internet, by detailed demographics, April 2009

Appendix – Internet Security Focus

Figure 37: Most commonly experienced internet security threats which have put consumers off buying, by demographics, April 2009
Figure 38: Next Most commonly experienced internet security threats which have put consumers off buying, by demographics, April 2009
Figure 39: Most common internet security threats – although didn’t put consumers off buying, by demographics, April 2009
Figure 40: Next most common internet security threats – although didn’t put consumers off buying, by demographics, April 2009
Figure 41: Internet security threats never experienced, by demographics, April 2009
Figure 42: Internet security threats never experienced, by demographics, April 2009 (continued)

Appendix – Attitudes Towards Managing Internet Security

Figure 43: Most popular activities carried out to maximise computer security whilst browsing online, by demographics, April 2009
Figure 44: Next most popular activities carried out to maximise computer security whilst browsing online, by demographics, April 2009
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