Besides considering golf as a tourist attraction, this report takes a broader view of the sport in Ireland. Golf is analysed as a participant sport; as a spectacle, both live and in the media; and as a growing segment of the property development industry. Exclusive consumer research and authoritative market analysis provide insight into all the key industry issues.

Historically, golf in Ireland has a long-established pedigree. In fact the Golfing Union of Ireland (GUI) is the oldest union in the world, founded in 1891. Available data show that the GUI had just less than 254,000 affiliated members in 2003. The Irish Ladies Golf Union was established in 1893. The establishment and subsequent existence of both organisations demonstrate that the Irish golfing industry is relatively mature. What is the result of inward investment through development in the 1990s and a continuous increase in the number of golfers and clubs?

The Irish economic landscape has changed dramatically during the last three years. Economic growth has slowed significantly and this has placed downward pressure on disposable income levels. Is there anecdotal evidence to suggest that people have less discretionary finance available compared to two or three years ago? If so, how is this affecting participation levels in leisure activities such as golf?

Where are the opportunities in this industry?

There have been some recent expansions in the golfwear and equipment retailing sector. For example, the American Golf Discount Centre now has over 60 outlets in the UK and RoI. The fashion industry has been increasing its presence in the Irish golf market in recent years, with many fashion labels offering a golfing line, such as Hugo Boss and the sports fashion giants of Fila and Lacoste.

The majority of golf equipment tends to be sold from ‘pro shops’ located on-site at golf courses throughout Ireland.

This report will help your business become more profitable within this key leisure industry.