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Sports Goods Retailing - UK - March 2004
Retail Intelligence: Europe, Leisure: UK Price: £995 / $1990 / €1495
Report sections
click here to read 'about this report' »
Contents
Executive Summary – UK
Executive Summary – Europe
European Summary and Outlook
European Consumer Trends
Background Data – UK
Sports Goods Retailing in the UK
Major Company Profiles
Mini Company Profiles
UK Consumer Trends
The Consumer
UK Advertising
Latest news updates to this report
(click here for all news updates »)
21-01-2008  Sports Direct expects "difficult" market
14-12-2007  JD acquires Bank for £18.5m
6-12-2007  JD Sport acquires Sergio Tacchini licence
30-11-2007  Mike Ashley plans Lilywhites revival
29-11-2007  JD to acquire Bank?
...more »
Related Reports
(click here for all related reports »)
  Health and Fitness Clubs - UK - October 2009
  Clothing Retailing - UK - October 2009
  Fashion Accessories Retailing - UK - July 2009
  Fitness in the Home - UK - June 2009
  British Lifestyles 2009 - Consumer Choices in a Fear-led Economy - UK - April 2009
...more »
About this report

Mintel estimates that spending on sports goods increased to £4,480 million in 2003. The market is driven by consumers’ appropriation of sports clothing and footwear as general casualwear, and major sports brands such as Nike, adidas and Reebok are worn by a wide cross-section of the population. The cult celebrity surrounding football in the UK also boosts sales of these brands and drives sales of replica shirts.

Three-quarters of UK sales are through specialist sports shops with the top five companies accounting for most of this revenue. Multiple chains dominate the British market – the market leaders include JJB Sports, Sports World, John David Group, Blacks Leisure and Allsports.

Mintel’s research investigates the operating strengths and weaknesses of all the major retailers, as well as the market’s trends, driving forces, size and structure. In common with other Mintel series, this report now offers an extensive and intensive section of consumer research and in-depth analysis, exploring the profiles of visitors to sports clothing retailers and integrating this with qualitative research (attitudes to sports clothing retailers).

  • Who are the new entrants to the market threatening your market share?
  • How can you target your products more effectively at the older generation?
  • Which different advertising methods should you employ to maximise sales?
  • Where are the best retail outlets for your products?

This report answers these questions and many more – enabling you to focus on your business, safe in the knowledge that you have all the information at your fingertips.

Sports Goods Retailing in the UK is part of Mintel’s Sports Goods Retailing in Europe title. Should you wish to purchase more than one market report within this title, we recommend that you contact our Information team on +44 (0)20 606 6000 to discuss multi-purchase discounts.

In addition, ‘Sports Goods Retailing in the UK’ is also part of the Mintel Retail Intelligence series.

If you want more details about this particular report, please contact the Mintel information team on  +1 312-932-0400 in the U.S.,  +44 028-90-241-849 in Northern Ireland,  +353 048-90-241-849 in the Republic of Ireland or  +44 (0)20-7606-6000 in the UK and the rest of the world, or email info@mintel.com.
Key words and phrases within this report

INTERSPORT; Foot Locker; France; JJB; Germany; Allsports; Spain; JB Sports; Sport; Sports World; European; Outlets; Italy; Europe; First Sport; Nike; Netherlands; Blacks Leisure; JD Sports; Scotland; Equipment; JD Sport; Products; Clothing; Sports Soccer; British; John David Group; Footwear; Internet; ASDA; Gilesport; French; Wales; German; Home shopping; International; Millets; OFT; Black; Tesco; Austria; Giacomelli; Britain; South East; Operations; Belgium; Sport & Fashion; Switzerland; Iceland; Marks & Spencer; South; Reebok; Hargreaves; East Anglia; Kwik Save; Safeway; Ireland; Expanding; Waitrose; Yorkshire/North East; Sports brands; Sports goods market; Free Spirit; Lillywhites; Specialists; Denmark; Norway; England; North; Sainsbury’s; El Corte Inglés; China; Sweden; Morrisons; Somerfield; Italian; Garant Schuh; Poland; Dunlop; Greece; Rising; Groupe SED; Manchester United; Puma; Finland; Open; Size?; Slovenia; East Midlands; Greater London; Anglia/Midlands; Buying groups; Fila; American Golf Discount Centre; Athleisure; Financial data; Gresvig; Anglia/Midland; Striving; Co-op
Contents

Executive Summary – UK

Per capita spend £72
Clothing claims nearly half of total sports goods spending
Specialists take three-quarters of spending…
…and gain share of total retail sales
Concentration and overcapacity
Sports multiples dominate
Buying groups also present
Sector forecast to maintain its share of all retail sales

Executive Summary – Europe

France is largest market for sports goods
France and Netherlands record highest spend per capita
Market growth slows since 2000
Sports specialists are the dominant retail channel
Competition from other channels varies by country
Sports specialists’ sales have grown fastest in the UK
INTERSPORT and Sport 2000 largest sports groups by turnover
Sports buying groups feature prominently in Continental Europe
Independent retailers have protected their position
Powerful product brands
John David Group fastest growing specialist
Foot Locker moves up the rankings
Department stores feature prominently in Spain…
...and Germany
Promising prospects in general for sports sector
British sector looks less promising
Spain and Italy remain highly fragmented markets
Further consolidation will occur in Southern and Eastern Europe

European Summary and Outlook

Summary

Report scope

Countries and companies covered

Sports goods market

Market size and trends
Figure 1: European sports goods market: Market data by country, 2002
Market breakdown by product category
Figure 2: European sports goods market: Share of sales by product category, 2002
Market breakdown by channel
Figure 3: European sports goods market: Sales by retail channel, 2002

Population profiles

Figure 4: European population profiles: Total population by age break, 2002

Sports brands

Publicity and sponsorship

European sports specialists sector

Sector value and trends
Figure 5: European sports specialists: Sector value and performance, by country, 1999-2003
Relative importance
Figure 6: European sports specialists: Sector share of all retail and non-food retail sales, by country, 2002
Relative performance
Figure 7: Sports specialists: Sector’s share of non-food and all retail sales, by country, 1999-2003

Leading specialists

Leading specialists – sales trends
Figure 8: Leading European sports specialists: Ranked by sales, 2002
Leading specialists – outlets and space
Figure 9: Leading European sports specialists: European outlet numbers and space, 2002
Sales densities
Figure 10: Leading European sports specialists: Ranked by European sales densities, 2002

Buying groups

Outlook

Sector sales forecasts

Figure 11: European mixed goods retailing: Sector sales and forecasts by country, 2003 and 2008

Company prospects

Concentration levels

Figure 12: European sports specialists: Share of sector sales by country, 2002

European Consumer Trends

Sports goods purchased

Figure 13: Sports goods purchased in the past 12 months in GB, France, Germany and Spain, 2003

Penetration of sports club membership across Europe

Figure 14: Penetration of sports club membership in the past 12 months, in GB, France, Germany and Spain, 2003

Sports participation across Europe

Figure 15: Top 20 sports by regular participation in the past 12 months, in GB, France, Germany and Spain, March 2003

Background Data – UK

Population

Figure 16: UK: Population trends, 1998-2002
Figure 17: UK: Population, by age group and sex, 2002
Figure 18: UK: Population profile, 2002
Figure 19: UK: Household numbers, 1991-2007f
Figure 20: UK: Households, 2002
Figure 21: UK: Regions and major cities, 2001

Economy

Figure 22: UK: Gross domestic product, 1995-2002
Figure 23: UK: Consumer prices, 1995-2002
Figure 24: UK: Consumer expenditure, 1995-2002
Figure 25: UK: Detailed breakdown of consumer expenditure, 1998-2002

Sports Goods Retailing in the UK

Setting the scene

Changed composition of UK sports market
…and retail fascias change too
Foreign multiples too
Europe’s large buying groups also present
Limited retail differentiation
Shopping centres

Sports participation

Sports goods market value and trends

Figure 26: UK: Consumer spending on sports goods, 1999-2003
Figure 27: UK: Consumer spending on sports goods, by product category, 2000 and 2002
Clothing
Footwear
Equipment

Channels of distribution

Figure 28: UK: Sports goods market: Sales by distribution channel, 2003
Specialists
Department and variety stores
Home shopping
Clothing retailers
Footwear retailers
Others

The UK sports specialists’ sector

Sector value and trends

Figure 29: UK: Sports specialists’ sales, 1999-2003
Figure 30: UK: Sports specialists relative performance, 1999-2003

Outlets

Leading specialists

Figure 31: UK: Leading sports specialists, 2002

Market shares

Figure 32: UK: Leading specialists’ market shares, 2002

Prospects and forecasts

Figure 33: UK: Retail sales forecasts, 2003-08f

Major Company Profiles

Allsports

Background

Financial data

Figure 34: Allsports Retail Limited: Financial performance, 1998/99-2002/03

Outlets

Figure 35: Allsports: Outlet numbers, 1998/99-2002/03

Products

Home shopping

SWOT

Blacks Leisure Group

Background

Financial data

Figure 36: Blacks Leisure: Financial performance, 1998/99-2002/03
Figure 37: Blacks Leisure: Divisional financial performance, 2001/02 and 2002/03
2003/04 interim results
Figure 38: Blacks Leisure: Interim financial performance, 2002/03 and 2003/04

Outlets

Figure 39: Blacks Leisure: Outlet data, 1998/99-2002/03

Products

Home shopping

SWOT

Décathlon

Background

Financial data

Figure 40: Décathlon: Sales performance, 1998-2003

Outlets

Figure 41: Décathlon: Outlet data, 1998-2002

Foreign activities

Figure 42: Décathlon: International store numbers, 2001-03

Products

Home shopping

SWOT

Foot Locker (Europe)

Background

Europe

Financial data

Group
Figure 43: Foot Locker Inc: Group financial performance, 1998/99-2002/03
Europe
UK
Figure 44: Foot Locker (UK) Limited: Financial performance, 1998-2002

Outlets

Group
Figure 45: Foot Locker: Group store targets and average sales areas, August 2003
Figure 46: Foot Locker Inc: Outlet data, 1998/99-2002/03
Europe
Figure 47: Foot Locker: European stores and initial store targets, August 2003
UK
Figure 48: Foot Locker UK: Outlet numbers and estimated store data, 1999-2003

Non-European activities

Products

Home shopping

SWOT

INTERSPORT International Corporation

Background

History
Various retail fascias
Comprehensive package
Disadvantages of buying groups

Financial data

Outlets

Figure 49: INTERSPORT: Outlet data, 1998/99-2002/03
Figure 50: INTERSPORT: European outlet data, 2000 and 2002

Products

Services to members

SWOT

JD Sports

Background

Financial data

Figure 51: John David Group Plc: Financial performance, 1998/99-2002/03

Outlets

Figure 52: John David Group: Outlet numbers, 1998/99-2002/03

Products

Home shopping

Operations

SWOT

JJB Sports

Background

Financial data

Figure 53: JJB: Group financial performance, 1998/99-2002/03

Outlets

Figure 54: JJB Sports: Outlet data, 1998/99-2002/03

Foreign activities

Products

Figure 55: JJB: Sales mix, 1998/99-2002/03

SWOT

Sport 2000 International

Background

History
Central and national structures
New partners come on board
Other deals
Key objectives

Financial data

Figure 56: Sport 2000 International: Retail sales performance by country, 1999 and 2002

Outlets

Figure 57: Sport 2000 International: Outlet data, 1999 and 2002

Products

Figure 58: Sport 2000 International: Own-label portfolio

Websites and home shopping

SWOT

Sports World (formerly Sports Soccer)

Background

Financial data

Figure 59: Sports World, Financial performance, 1999/2000-2001/02

Outlets

Figure 60: Sports World, Outlet numbers, 1998/99-2002/03

Products

SWOT

Mini Company Profiles

American Golf Discount Centre

Background
Financial data
Figure 61: American Golf Discount Centre Limited: Financial performance, 1998/99-2002/03
Outlets
Figure 62: American Golf Discount Centre Limited: Outlet data, 1998/99-2002/03
Products

Gilesports

Background
Financial data
Figure 63: Gilesports Plc: Financial performance, 1997/98-2001/02
Outlets
Figure 64: Gilesports: Outlet data, 1998/99-2002/03
Products

Hargreaves Sports

Background
Financial data
Figure 65: Hargreaves (Sports) Limited: Financial performance 1997/98-2001/02
Outlets
Figure 66: Hargreaves (Sports) Limited: Outlet data, 1998/99-2002-03
Products

UK Consumer Trends

Figure 67: Sports goods purchased in the past 12 months, GB, 2001 and 2003

Demographic analysis of sportswear shoppers

Figure 68: Penetration of sportswear shopping, by demographic sub-group, GB, 2003

Demographic analysis of sports equipment shoppers

Figure 69: Penetration of sports equipment shopping, by demographic sub-group, GB, 2003

Membership and regular use of sports clubs

Figure 70: Sports club membership and use in the past 12 months, GB, 2001 and 2003

Demographic characteristics of sports club members

Figure 71: Penetration of gym, health club, athletics club, angling club, golf club and riding club membership in the past 12 months, by demographic sub-group, GB, 2003
Figure 72: Penetration of rugby/football, sailing, squash, tennis and other club membership in the past 12 months, by demographic sub-group, GB, 2003

Analysis of regular participation in sports

Figure 73: Regular participation in sports in the past 12 months, GB, 2001 and 2003

The Consumer

Outlets used for sports goods shopping

Figure 74: Outlets used for sports goods purchasing in the past 12 months, 1999-2003

Users of specialist sports shops

Figure 75: Users of specialist sports shops, by gender, age and socio-economic group, October 2003
Figure 76: Users of specialist sports shops, by lifestage, age of respondents' children and Mintel’s Special Groups, October 2003
Figure 77: Users of specialist sports shops, by marital and working status, October 2003
Figure 78: Users of specialist sports shops, by region and ACORN categories, October 2003
Figure 79: Users of specialist sports shops, by media usage, commercial TV viewing and store used for regular grocery shopping, October 2003
Users of non-specialist shops
Figure 80: Users of department and variety stores, M&S, clothing and footwear stores, mail order/Internet and supermarkets, by gender, age and socio-economic group, October 2003
Figure 81: Users of department and variety stores, M&S, clothing and footwear stores, mail order/Internet and supermarkets, by lifestage, age of respondents' children and Mintel’s Special Groups, October 2003
Figure 82: Users of department and variety stores, M&S, clothing and footwear stores, mail order/Internet and supermarkets, by marital and working status, October 2003
Figure 83: Users of department and variety stores, M&S, clothing and footwear stores, mail order/Internet and supermarkets, by region and ACORN categories, October 2003
Figure 84: Users of department and variety stores, M&S, clothing and footwear stores, mail order/Internet and supermarkets, by media usage, commercial TV viewing and store used for regular grocery shopping, October 2003

Expenditure on sports goods

Figure 85: Expenditure on sports goods in the past 12 months, 2000-2003
Figure 86: Expenditure on sports goods, by gender, age and socio-economic group, October 2003
Figure 87: Expenditure on sports goods, by lifestage, age of respondents' children and Mintel’s Special Groups, October 2003
Figure 88: Expenditure on sports goods, by marital and working status, October 2003
Figure 89: Expenditure on sports goods, by media usage, commercial TV viewing and store used for regular grocery shopping, October 2003

UK Advertising

Trends in advertising spend

Figure 116: Sports and leisure retailers, advertising expenditure, 1998-2003

Use of media

Figure 117: Sports and leisure retailers, advertising spend by media, 1998-2003

Advertising by leading specialist retailers

Figure 118: Share of sector advertising spend, by leading retailers, 1998-2003
JJB Sports advertising trends
Figure 119: JJB Sports, sales versus advertising expenditure, 1998-2003
Figure 120: JJB Sports, advertising spend by media, 1998-2003
JD Sports advertising trends
Figure 121: John David Group, sales versus advertising expenditure, 1998-2003
Figure 122: JD Sports, advertising spend by media, 1998-2003
Allsports advertising trends
Figure 123: Allsports, sales versus advertising expenditure, 1998-2003
Figure 124: Allsports, advertising spend by media, 1998-2003

Advertising by other retailers

Conclusions
Mintel Group ©