Televisions - UK - November 2003 - Market Research Report

Televisions - UK - November 2003
Technology: UK	Price: £545 / $839 / €651

Report sections

click here to read 'about this report' »

	Contents
	Introduction and Abbreviations
	Executive Summary
	Market Drivers
	Market Size and Trends
	Market Segmentation
	The Supply Structure
	Advertising and Promotion
	Distribution
	The Consumer – Household Penetration
	The Future
	Forecast

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About this report

Mintel previously reported on the TV market in February 1996, with this new report reviewing the overall trends over the last five years to 2003 and the key factors that have influenced the market. Having long since reached saturation point, the market is driven by technological advances. As with the audio entertainment market, the TV sector has changed considerably over the past two decades, with colour sets almost completely replacing monochrome sets in the vast majority of households.

More recently, the introduction of satellite channels, and the numerous options available to consumers, such as widescreen sets and flat-screen liquid crystal display (LCD) monitors, have prompted consumers to upgrade their sets. The market is currently in a state of flux as the public respond to the development of digital TV, which enables consumers to:

receive multiple channels
benefit from interactive services, such as email via the TV set
purchase access to films and various sports events via box office.

'Televisions in the UK, 2003' is the latest report from market analyst Mintel. An extensive investigation into the market's sectors, trends and consumers, it's the perfect way for you to gain a precious understanding of a market that's seen 9% growth on last year's value. Our research offers you expert insight into:

The effect of new technologies on the UK market for TVs
Multiple TVs in UK households; over all market penetration and the influence of changing consumer requirements when choosing a set
The factors that are helping sales of TV sets hit 5 million by 2003
The growing importance of larger screens
Market shares of the six brands dominating the TV sector
A lack of one dominating distribution channel
Advertising spend of the leading manufacturers, plus their media trends
Widescreen TVs in a quarter of all households
The persisting importance of a well-known brand in consumer choices
Good prospects for the TV sector
How making sure your new and innovative products are user-friendly will reap considerable rewards in this market.

Mintel's report offers you new analysis of:

Market drivers/ Market size and trends/ Market segmentation/ The supply structure/ Advertising and promotion/ Distribution/ The consumer - household penetration of TVs/ The consumer - type of TV/ Factors important to purchase/ Future trends/ Sales forecasts

Other Mintel reports of relevance are:

- Satellite and Cable TV - UK, Leisure Intelligence, August 2003

- DVD Players - UK, Market Intelligence, May 2003

- Videos and DVDs (Pre-recorded) - UK, Market Intelligence, May 2003

- VCRs - UK, Market Intelligence, April 2003

- Audio-visual Review - UK, Leisure Intelligence, August 2001.

If you want more details about this particular report, please contact the Mintel information team on +1 312-932-0400 in the U.S., +44 028-90-241-849 in Northern Ireland, +353 048-90-241-849 in the Republic of Ireland or +44 (0)20-7606-6000 in the UK and the rest of the world, or email info@mintel.com.

Key words and phrases within this report

Sony; Internet; Scotland; Philips; Toshiba; Panasonic; DVD; South; Consumer typologies; JVC; NICAM; East Anglia/Midlands; Marks & Spencer; Samsung; Asda; Special Group; Wales/South West; CRT; IDTV; Sharp; North; Safeway; Sainsbury's; Tesco; Bush; Greater London; Wales; Europe; LCD; Matsushita; Hitachi; January-August; LG Electronics; High-profile consumables; LCD); Dolby Surround/Pro Logic; Asian; British; Interactive TV; Bang & Olufsen; Bose; Comet Group; Fd Wega; John Lewis Partnership; Philips Electronics; World Cup; Alba; Special Groups; Clearly; Expanding; Factors considered important for purchase, by type of TV in the home, August 2003; Factors considered most important when buying a TV, August 2003; TV/DVD; VCR; PDI

Contents

Introduction and Abbreviations

Definitions and report coverage

Screen size conversions

Consumer research

ACORN

Abbreviations

Executive Summary

UK market for TVs buoyed by new technologies

Multiple TVs are common in UK households

Sales of TV sets to hit 5 million in 2003

Consumers prefer sets with larger screen

Six brands dominate the TV sector

No single distribution channel dominates the market

Sony is the leading advertiser of TVs

A quarter of all households have a widescreen TV

The importance of a well-known brand persists

Prospects are good for the TV sector

Market Drivers

Consumer spending set to continue

Figure 1: PDI and consumer expenditure, at constant 1998 prices, 1998-2007

Elderly population presents a mixed bag

Figure 2: Trends and projections in UK population, by age group, 1998-2007

More homes means more TVs

Figure 3: UK households and one-person households, 1998-2007

Rental market dying out

Figure 4: Rental and ownership of TV sets, 2000 and 2003

Black and white fades out

Figure 5: Rental and ownership of monochrome TV sets, 2000 and 2003

Audio-visual activities

Cable and satellite continue to grow

Figure 6: Annual market share of viewing, by channel, 1998-2002

Consumer choice hastens replacement cycle

Figure 7: UK penetration of digital and multichannel TV, 2003

Staying in beats going out

Vibrant market ensures competitive pricing

Market Size and Trends

2003 expected to be a boom year

Figure 8: UK retail sales of TV sets, by value, at current and constant prices, 1998-2003

Figure 9: UK retail sales of TV sets, by volume, 1998-2003

Rental market faltering

Figure 10: Volume of new TV set rentals, 1998-2003

Market Segmentation

Bigger and better

Figure 11: Sales of small-screen versus large-screen TVs, by volume and value, 1998-2002

Sales of large-screen sets continue to increase

Figure 12: Volume sales of TV sets, by screen size, 1998-2002

Figure 13: Volume sales of TV sets, by screen size, 2002

Teletext is now a standard feature

Figure 14: Penetration of features among new (main) TVs purchased in the past 12 months, 2000-03

Figure 15: Graphic presentation of penetration of features among new (main) TVs purchased in the past 12 months, 1999-2003

Sales of widescreen TVs multiply

Figure 16: Sales of widescreen TVs, by volume and value, at current prices, 1998-2002

IDTV

Figure 17: Sales of integrated digital TVs, by volume and value, at current prices, 2000 and 2002

The Supply Structure

Home production falters

Brand shares

Figure 18: Estimated UK retail shares of the main TV manufacturers, by value, 2001 and 2002

Companies and brands

Sony

Panasonic

Philips

Toshiba

JVC

Bush

New product development

Time for change

Digital dilemma

Digital duo

Interactive TV

Big is best

Flat, but not deflated

LCD sets

Plasma screens

Home cinema solutions

Company-specific innovations

JVC – Smart Surround Set-up Home Cinema

Sony – Cocoon

Vivadi – Venus plasma screen

Frontier Silicon and Samsung – Logie chip

Sharp – Aquos Mobile LC151E

Advertising and Promotion

Rapid evolution demands promotion

Figure 19: Main monitored media advertising expenditure on TVs, 1998-2003

Figure 20: Main monitored media advertising expenditure on TV sets, by advertiser, 2000-02

Promoters prefer the press

Figure 21: Total adspend on TV sets, by media channel, 2003*

Industry focuses on promoting flat-screen TVs

Figure 22: Top five TV products promoted, as percentage of total adspend, 2003*

Rise in adspend to end of 2003

Distribution

High-profile consumables

Figure 23: Retail shares of the UK TV market, by type of outlet, 2001-03

Internet sales creep up

The Alba approach

The Consumer – Household Penetration

Ownership of colour TVs hits saturation levels

Figure 24: Household penetration and location of TV sets, 2000 and 2003

Growing share of consumers have three or more TVs

Younger consumers more likely to have purchased a TV set

Figure 25: Number of TV sets owned, by gender, age and socio-economic group, 2003

Presence of children prompts purchase of TV sets

Figure 26: Number of TV sets owned, by lifestage, presence of children and Mintel's Special Groups, 2003

The more the merrier

Figure 27: Number of TV sets owned, by marital status, working status and household size, 2003

Over half of all home buyers have three or more TVs

Figure 28: Number of TV sets owned, by region and home ownership, 2003

Screen size does matter

Figure 29: Colour TV sets owned, by screen size, by gender, age and socio-economic group, 2003

A quarter of pre-/no family have large-screen TVs

Figure 30: Colour TV sets owned, by screen size, by lifestage, presence of children and Mintel's Special Groups, 2003

Larger households opt for large-screen sets

Figure 31: Colour TV sets owned, by screen size, by marital status, working status and household size, 2003

A fifth of London households have a 30-inch+ set

Figure 32: Colour TV sets owned, by screen size, by region and home ownership, 2003

Almost a third of consumers have purchased a new set in the last 12 months

Figure 33: Acquisition of colour TV sets, by gender, age and socio-economic group, 2003

Four in ten pre-/no families have recently purchased a colour TV

Figure 34: Acquisition of colour TV sets, by lifestage, presence of children and Mintel's Special Groups, 2003

Larger households purchase more new TVs

Figure 35: Acquisition of colour TV sets, by marital status, working status and household size, 2003

Homeowners are least likely to rent TVs

Figure 36: Acquisition of colour TV sets, by region and home ownership, 2003

The Future

TV industry switched on to progress

A rival in the PC?

All singing, all dancing – centre of attention

Promoting democracy

On the wall

User-friendliness is key to future success

Forecast

Figure 71: Forecast of the retail sales of TV sets, by value, 2003-07

Figure 72: Forecast of the retail sales of TV sets, by volume and average price, 2003-07