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Televisions - UK - July 2009
International Reports (Academic USA), Technology: UK, Non-fashion High Street: UK Price: £1500 / $3000 / €2250
Report sections
click here to read 'about this report' »
Contents
Issues in the Market
Market in Brief
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Market Share
Companies and Products
Brand Communication and Promotion
Channels to Market
Type of TV Bought
Routes to Purchasing a Television
Impact of the Recession on TV Buying
Appendix – Type of TV Bought
Appendix – Routes to Purchasing a Television
Appendix – Impact of the Recession on TV Buying
Latest news updates to this report
(click here for all news updates »)
19-11-2009  Sony wants profitable TV operation
16-11-2009  Hitachi looks to raise $4.6bn
11-11-2009  Toshiba kicks off £3m campaign
6-11-2009  LG invests £3m in LED TV
6-11-2009  Pioneer losses narrow
...more »
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About this report

The market for televisions is made up of very competitive players, which have driven innovation. However, the recession has meant that those willing to pay a premium for the latest technology are harder to come by – replaced by shoppers who are increasingly fixated on price.

This has provided an opportunity for supermarkets to make inroads into the market with their low-cost own-label products. It’s therefore more important than ever for premium brands in the market to communicate and therefore attach greater value to their products.

Main issues

  • How has the recession impacted on sales and market values?

  • What are the underlying trends in the market that could help TV sales?

  • How are big screen televisions faring against sales of smaller screens?

  • Where do consumers buy new TVs? Is the high street really losing out to online?

  • Who is still prepared to buy the latest TV equipment, regardless of the cost?

  • Who makes the TV buying decisions in the household?

  • What functionality do buyers look for in a new set? What motivates buyers?

  • Why is LCD technology doing so much better against Plasma?

  • What will be the impact of OLED technology? When will it go mass market?

If you want more details about this particular report, please contact the Mintel information team on  +1 312-932-0400 in the U.S.,  +44 028-90-241-849 in Northern Ireland,  +353 048-90-241-849 in the Republic of Ireland or  +44 (0)20-7606-6000 in the UK and the rest of the world, or email info@mintel.com.
Key words and phrases within this report

Samsung; Panasonic; Sony; Toshiba; LCD; Alba; LCD TV; Aldi; Asda; BSkyB; Lidl; Marks & Spencer; Morrisons; Sainsbury's; Tesco; Virgin Media; Waitrose; DVD; LG Electronics; Bravia; Promotion; Digital switchover; YouTube; Innovation; Product range; Recent sales and financial performance; OLED; Blu-ray; Argos; Comet; Personality:; Room for improvement; Strengths; Falling average prices; HD Ready TV; GAD; BBC; Motionflow; Yahoo; JVC; What the consumer thinks; Everything’s for sale; Android; Fatman; Mintel Inspire; Freeview; New Television; What Consumers Look; Google; CES; Sky; Bravia ZX1; China; Consumer Electronics; Electronics; Europe; Future prospects in the recession; Kaká; LED TVs; Olympic; Overview; UEFA; Currys; Further important considerations in buying a TV, by demographics, March 2009; Important considerations in buying a TV, by demographics, March 2009
Contents

Issues in the Market

Main issues

Definitions

Abbreviations

Market in Brief

Growing ownership and interest in HD-Ready TV’s

The impact of the recession

The threat from own-label

TV buyer attitudes to the recession

Internal Market Environment

Key points

Usage of HD Ready TV sets increase

Figure 1: Adults that have a HD Ready TV set at home, July-07-July-09

Falling average prices

Figure 2: Typical retail prices for small and large TV sets, 2004-09

Digital switchover

Increased affordability of HD services

Blu-ray adds value, but has yet to have a definitive impact

Broader Market Environment

Key points

Rising ABs provide an opportunity for premium TV brands

Figure 3: Forecast adult population trends, by socio-economic group, 2004-14

Stagnating personal disposable incomes

Figure 4: Trends in personal disposable income and consumer expenditure, 2004-14

An aging population

Figure 5: Trends in the age structure of the UK population, by gender, 2004-14

Competitive Context

Key points

Growth in watching the PC screen

Figure 6: Broadband penetration and connection speeds, 2007-08
Figure 7: Usage of on-demand channels via the home PC, 2008 and 2009

Popularity of user-generated content

Figure 8: Top ten online video viewing properties ranked, by total UK unique visitors*, 2008 and 2009

Impact of online video in the long term

Strengths and Weaknesses

Strengths

Weaknesses

Market Size and Forecast

Key points

Market values to improve from 2010 onwards

Figure 9: Total market size and forecast for UK retail sales of TV sets (small and large screens), by volume and value, 2004-14

Larger screens set for a better long-term future

Figure 10: Market size and forecast for UK retail sales of TV sets, by volume, 2004-14
Figure 11: Market size and Forecast for UK retail sales of TV sets, by value, at current prices, 2004-14

Segment Performance

Key points

LCD technology dominates the small screen

Figure 12: UK volume retail sales of TV sets, by screen type, 2007-09

LCD versus plasma: Which is better for the big screen?

Plasmas: The TV equivalent of the vinyl record?

19” the new starting point for buyers

Figure 13: UK volume retail sales of TV sets, by screen size, 2007-09

43”+ grows, but for how long?

Market Share

Key points

The march of own-label TVs

Figure 14: Market share of UK TV brands, 2005-09

Biggest threat to weaker players in the sector

Companies and Products

Manufacturers and brands

Figure 15: Leading companies in the television market and their brands

LG Electronics

Panasonic

Samsung Consumer Electronics

Sony

Toshiba

Brand Communication and Promotion

Key points

How can brands stick out from the crowd?

Figure 16: Spend in the TV set and satellite TV sector, by advertiser, January 2006-December 2008

Engaging via user-generated content

Increasing focus on innovative marketing techniques

Figure 17: Spend in the TV set and satellite TV sector, by channel, January 2006-December 2008

Channels to Market

Key points

Internet continues to gain share

Figure 18: Percentage shares of the UK television market, by retailer type, 2004-09

Department stores maintain their position

Electrical multiples struggle against supermarkets

Type of TV Bought

Key points

LCD takes advantage of its smaller size

Figure 29: Type of TV bought, by room, March 2009

Who buys for which room?

Figure 30: TV in different rooms, by gender and age, March 2009

Plasma – is it the preserve of the wealthy?

Figure 31: Type of TV bought for all rooms, by gender, age and socio-economic group, March 2009

Routes to Purchasing a Television

Key points

Physical retailers dominate

Figure 32: Ways in which last TV was bought, March 2009

Drivers to physical store environments

Impact of the Recession on TV Buying

Key points

Few respondents put off over affordability issues

Figure 33: Impact of current economic environment on buying a new TV, March 2009

Everything’s for sale

Getting the best TV without compromise

The impact of more time spent at home

Compromising on brand, not on functionality

Appendix – Type of TV Bought

Figure 37: Type of TV bought for all rooms, by demographics, March 2009
Figure 38: TV in different rooms, by demographics, March 2009

Appendix – Routes to Purchasing a Television

Figure 39: The ways in which last TV was bought, by demographics, March 2009

Appendix – Impact of the Recession on TV Buying

Figure 40: Impact of current economic environment in buying a new TV, by demographics, March 2009
Mintel Group ©