Table of Contents
Report Scope
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- Home shopping – A definition and methods of selling
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- Figure 1: Home shopping market: Sector type and methods of selling
- Technical notes
- Definitions
- Currencies
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- Figure 2: Exchange rates: National currencies against the Euro, 2002-05
- Country codes
- VAT
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- Figure 3: Europe: Standard VAT rates, 2005
- Other abbreviations
European Insights
Market in Brief – Europe
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- €81 billion market
- E-tail dominates
- Brits the keenest home shoppers
- CEECs love direct selling
- Switch to digital drives TV shops
- A mixed bunch online
- Blurring borders for catalogues
- Non-store growth to continue
- Multichannel is key
- What makes an E-market?
- A fragmented sector
European Summary
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- The European home shopping sector
- The European home shopping market – Size and forecast
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- Figure 4: Europe: Home shopping market, 2005
- Market size by country
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- Figure 5: Europe: Home shopping market size by country, 2005
- Figure 6: Europe: Home shopping market by major sales channel, 2005
- Sales per capita
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- Figure 7: Europe: Home shopping sales per capita, by country 2005
- Market forecast
- Non-store retailers’ sales on the up…
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- Figure 8: Europe: Non-store retailers’ sales, 2002-12
- …but declining as share of total retail
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- Figure 9: Europe: Non-store retailers’ sales as share of total retail sales, 2002-12
- Mail order
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- Figure 10: Europe: Estimated mail order catalogue sales, by country, 2005
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- Figure 11: Europe: Mail order catalogue sales as share of home shopping market, by country, 2005
- Direct selling
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- Figure 12: Europe: FEDSA members’ turnover as share of total retail sales, 2001-05
- Figure 13: Europe: FEDSA members’ sales, 2001-05
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- Figure 14: Europe: FEDSA members’ sales by market, 2001-05
- Figure 15: Europe: FEDSA members’ sales by country, 2005
- Television shopping
- E-commerce
- E-commerce to the rescue
- The pros…
- …and the cons
- The multi-channel approach
- The East/West divide
- E-commerce: Three different types
- Broadband access by households
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- Figure 16: Europe: Share of households with broadband Internet access, 2006
- E-commerce sales per capita
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- Figure 17: Europe: E-commerce sales per capita, 2005
- Broadband = e-commerce, roughly
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- Figure 18: Europe: Share of households with broadband vs per capita e-commerce sales, 2005
- E-commerce’ share of home shopping
- Scope for growth
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- Figure 19: Europe: E-commerce as share of home shopping market, 2005
- Retail Competitor Analysis
- Leading retailers
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- Figure 20: Europe: Leading home shopping companies, sales 2005 and 2006
- Market shares
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- Figure 21: Europe: Leading home shopping companies, share of home shopping market, 2005
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- Figure 22: Europe: Leading home shopping companies, share of home shopping market, 2005
- Sales growth
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- Figure 23: Europe: Leading home shopping companies, sales growth, 2000/01-2004/05
European Consumer Context
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- Mail order – Key consumer research findings
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- Figure 24: Mail order use in GB, France, Germany, and Spain, 2006
- Agency mail order
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- Figure 25: Are you acurrently an agent?, GB, France, Germany & Spain, 2006
- Home shopping technology
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- Figure 26: Internet usage in GB, Germany, France and Spain, 2006
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- Figure 27: Agreement with statements relating to new technology and shopping, GB, Germany, France and Spain, 2006
Austria
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- Market in Brief
- Home shopping market is large, but increasingly mature
- Mail order is the most mature sector, and is losing share
- Direct selling market declining
- E-commerce shows consistent growth
- Non-store retailers forecast to underperform total retail sales
- Broader Market Environment
- The Internet
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- Figure 28: Austria: Internet usage data, 2000-06
- Population has seen healthy increases
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- Figure 29: Austria: Population, 2001-05
- Inflation remains relatively low
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- Figure 30: Austria: Consumer price index, 2001-05
- Figure 31: Austria: Consumer price index, 2000-05
- GDP growth has improved
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- Figure 32: Austria: GDP growth, 2001-05
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
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- Figure 33: Austria: Home shopping market by major sub-sector, 2005
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- Figure 34: Austria: Home shopping market, share by sector, 2005
- Mail order
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- Figure 35: Austria: Mail order specialists sales and estimated breakdown, 2001-05
- Direct selling
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- Figure 36: Austria: Direct selling sales, 2001-05
- E-commerce
- Market Size and Forecast
- Non-store retailers forecasts
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- Figure 37: Austria: Non-store specialists retail sales, 2002-12
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- Figure 38: Austria: Non-store retail sector as share all retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
- Market shares
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- Figure 39: Austria: Home shopping market shares, 2005
- Evaluation
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- Figure 40: Austria: Leading home shopping retailers, Evaluation, 2007
- Major Company Profiles
Belgium
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- Market in Brief
- Belgium’s home shopping market boosted by e-commerce
- Mail order’s market share slipping steadily
- Direct selling also losing share
- E-commerce has shown consistent growth
- Non-store retailers forecast to outpace total retail sales
- Broader Market Environment
- The Internet
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- Figure 41: Belgium: Percentage of households with Internet connection, 2002-06
- Figure 42: Belgium: Use of Internet at least once per week, 2006
- Inflation rising
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- Figure 43: Belgium: Consumer price inflation, 2001-05
- GDP growth
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- Figure 44: Belgium: GDP growth rates, 2001-05
- Population
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- Figure 45: Belgium: Total population, 2001-06
- Figure 46: Belgium: Population trends, 2001-06
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- Figure 47: Belgium: Population, by age group and gender, 2006
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
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- Figure 48: Belgium: Home shopping market by major sub-sector, 2005
- Figure 49: Belgium: Home shopping market, breakdown by sector, 2005
- Mail order
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- Figure 50: Belgium: Mail order specialists’ sales & estimated breakdown, 2002-05
- Direct selling
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- Figure 51: Belgium: Direct selling sales, 2002-05
- E-commerce
- Market Size and Forecast
- Non-store retailers forecasts
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- Figure 52: Belgium: Non-store specialists retail sales, 2002-12
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- Figure 53: Belgium: Non-store and mail order sectors as % all retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
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- Figure 54: Belgium: Home shopping market shares, 2005
- Evaluation
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- Figure 55: Belgium: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
Czech Republic
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- The Market in Brief
- Buoyant economy
- Small home shopping market worth €692 million in 2005
- E-commerce the largest segment
- Direct selling grows
- Leading players
- Mintel forecasts fall in home shopping’s share of all retail sales
- Broader Market Environment
- Internet access
- Stagnating population
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- Figure 56: Czech Republic: Population trends, 2001-05
- Relatively young population compared to more established European countries
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- Figure 57: Czech Republic: Population, by age group and gender, 2004
- Smaller households
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- Figure 58: Czech Republic: Households, 1991-2001
- Rapid economic growth
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- Figure 59: Czech Republic: Gross domestic product, 1995-2006
- Inflation on the rise again
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- Figure 60: Czech Republic: Consumer prices, 1998-2005
- Consumer spending buoyed by sharply rising GDP per capita
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- Figure 61: Czech Republic: Consumer expenditure, 1995-2005
- The Market in Context
- The home shopping market size
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- Figure 62: Czech Republic: Estimated home shopping market by major sub-sector, 2005
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- Figure 63: Czech Republic: Home shopping market by sub-sector share, 2005
- Mail order
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- Figure 64: Czech republic: Estimated mail order retailers’ sales, 2001-05
- E-commerce
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- Figure 65: Czech republic: Estimated online retail sales, 2003-05
- Direct selling
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- Figure 66: Czech Republic: Direct selling sales, 2001-05
- Consumer boom
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- Figure 67: Czech Republic: Consumer spending growth, 1996-2005
- Key product markets of home shopping retailers have performed well
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- Figure 68: Czech Republic: Consumer spending on key home shopping markets, 2000-04
- Market Size and Forecast
- Economic outlook
- Home shopping prospects
- Forecasts
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- Figure 69: Czech Republic: Non-store specialists retail sales, 2002-12
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- Figure 70: Czech Republic: Mail order and other non-store sector as share all retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
- Mail order and direct sellers
- E-commerce
- Store-based retailers
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- Figure 71: Czech Republic: Leading home shopping companies, 2005/06
- Market shares
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- Figure 72: Czech Republic: Non-store retailers’ estimated market shares, 2005
- Major Company Profiles
Denmark
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- Market in Brief
- Non-store retailers growing steadily
- Economy in good shape
- E-commerce – the largest channel
- High penetration of Internet users
- Strong growth forecast
- Broader Market Environment
- The Internet
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- Figure 73: Denmark: Percentage of population with Internet access, 2002-06
- Figure 74: Denmark: Percentage of population with access to the Internet at home, 2001-05
- Population
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- Figure 75: Denmark: Population trends, 2001-06
- Economy performing well
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- Figure 76: Denmark: Gross domestic product, 1995-2006
- Inflation
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- Figure 77: Denmark: Consumer price inflation, 2002-06
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
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- Figure 78: Denmark: Estimated home shopping market size by major sub-sector, 2005 and 2006
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- Figure 79: Denmark: Estimated home shopping market sector share, 2006
- Mail order
- Direct selling
- E-commerce
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- Figure 80: Denmark: Percentage of Internet users having ordered goods or services online within the last month, 2004-06
- Figure 81: Denmark: Percentage of e-commerce users purchasing selected goods and services online, 2006
- Market Size and Forecast
- Outlook
- Non-store retailers’ forecasts
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- Figure 82: Denmark: Non-store specialists retail sales, 2002-12
- Figure 83: Denmark: Mail order and other non-store specialists as share all retail sales, 2002-12
- Retail Competitor Analysis
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- Figure 84: Denmark: Identified leading non-store retailers, 2005
- Figure 85: Denmark: Members of Dansk Postordreforening (Danish Mail Order Association), 2005
- Market shares
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- Figure 86: Denmark: Identified non-store retailers’ market shares, 2005
- Figure 87: Denmark: Identified non-store retailers’ share of all non-store sales, 2005
- Major Company Profiles
Finland
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- Market in Brief
- Distance doesn’t make home shoppers
- Traditional channels still in lead
- Pure players rule online
- A polarised market
- Potent combinations
- Home shopping to keep its stand
- Online has room to grow
- Broader Market Environment
- The Internet
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- Figure 88: Finland: Percentage of population that have used the Internet in the last three months, spring 2002-06
- Figure 89: Finland: Percentage of households with Internet and broadband, August 1998-2006
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- Figure 90: Finland: Share of online shoppers by age group, 2003 and 2006
- Figure 91: Finland: Share of population, Internet users and online shoppers by age group, 2003 and 2006
- Living longer – getting older
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- Figure 92: Finland: Population trends, 2000-05
- Figure 93: Finland: Population by age group, 2005
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- Figure 94: Finland: Households by size (number of persons), December 2000-04
- Long distances, small catchment areas
- Economy gathering speed
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- Figure 95: Finland: Gross domestic product and consumer spending growth, 1995-2005
- But inflation stays low
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- Figure 96: Finland: Consumer price inflation, 2000-06
- The Market in Context
- The mail order, direct selling & e-commerce markets
- The home shopping market size
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- Figure 97: Finland: Home Shopping Market by Major Sub-sector (estimated), 2005
- Mail order and e-commerce
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- Figure 98: Finland: Mail order and e-commerce sector, estimated breakdown, 2005
- Direct selling
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- Figure 99: Finland: Direct selling sales, 2001-05
- The broader environment – key products of home shopping perform well
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- Figure 100: Finland: Consumer spending on key home shopping markets, 2000-04
- Figure 101: Finland: Consumer spending on key home shopping products as share of all consumer spending, 2000-04
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- Figure 102: Finland: Performance of home shopping retailers as share of spending on key home shopping product categories, 2001-04
- Figure 103: Finland: E-commerce by product area, 2001 and spring 2006
- Market Size and Forecast
- Outlook
- Non-store retailers’ forecasts
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- Figure 104: Finland: Non-store specialists’ retail sales, 2002-12
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- Figure 105: Finland: Mail order and other non-store sector as % all retail sales, 2002-12
- Mail order to maintain share
- Demand for e-tail, what about supply?
- Store-based retailers’ prospects
- Direct selling to win share
- Enterprises
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- Figure 106: Finland: Non-store specialists, enterprise numbers, 2001-05
- Retail Competitor Analysis
- Leading retailers
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- Figure 107: Finland: Leading non-store Retailers, 2005
- Market shares
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- Figure 108: Finland: Non-store retailers market shares, 2005
- Evaluation
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- Figure 109: Finland: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
France
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- Market in Brief
- French home shopping market among the largest in Europe
- Mail order dominates
- Direct sellers need to adapt
- E-commerce strong
- Leading players lose share
- Mail order forecast to outperform
- Broader Market Environment
- The Internet
- Number of Internet users rising rapidly…
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- Figure 110: Leading European economies, % growth in number of Internet users, 2000-07
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- Figure 111: France: Internet access data, October 2005
- Population ageing
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- Figure 112: France: Population trends, 2002-06
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- Figure 113: France: Population, by age group, 2006
- Economy in trouble
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- Figure 114: France: Gross domestic product, 1995-2005
- Inflation
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- Figure 115: France: Consumer price inflation, 1998-2006
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
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- Figure 116: France: Home shopping market by major sub-sector, 2005
-
- Figure 117: France: Home shopping market sector share, 2005
- Mail order
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- Figure 118: France: Mail order specialists’ sales & estimated breakdown, 2002-06
- Figure 119: France: Mail order specialists’ sales, relative performance by segment, 2002-06
- Direct selling
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- Figure 120: France: FEDSA members’ sales, 2001-05
- E-commerce
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- Figure 121: France: Estimated e-commerce sales, 2001-06
- Market Size and Forecast
- Outlook
- Non-store and mail order specialists’ forecast
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- Figure 122: France: Non-store specialists’ retail sales, 2002-12
- Figure 123: Mail order specialists as share of all retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
- Redcats
- Other leading players
- Non-specialists
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- Figure 124: France: Leading non-store retailers, 2005
- eBay
- Market shares
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- Figure 125: France: Leading non-store retailers market shares, 2005
- Amazon.fr
- Evaluation
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- Figure 126: France: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
Germany
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- Market in Brief
- Home shopping showing steady growth…
- …but e-commerce really taking off
- Traditional mail order in decline
- A brighter economy during 2006
- High penetration of Internet users
- Broader Market Environment
- The Internet
- Number of Internet users rising rapidly…
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- Figure 127: Leading European economies, growth in number of Internet users, 2000-07
- Figure 128: Germany: Internet usage, Q1 2005 and Q1 2006
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- Figure 129: Germany: Internet usage by purpose, Q1 2006
- Population
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- Figure 130: Germany: Population trends, 2002-06
- Economy looking brighter, at last
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- Figure 131: Germany: Gross domestic product, 1995-2006
- Inflation
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- Figure 132: Germany: Consumer price inflation, 2002-06
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
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- Figure 133: Germany: Home shopping market size by major sub-sector, 2003-05
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- Figure 134: Germany: Home shopping market sector shares, 2005
- Figure 135: Germany: Relative performance, mail order specialists & e-commerce sectors, 2001-05
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- Figure 136: Germany: Selected goods bought by Internet shoppers, 12 months to 2005
- Market Size and Forecast
- Outlook
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- Figure 137: Germany: Non-store specialists’ retail sales, 2002-12
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- Figure 138: Germany: Mail order specialists and other non-store retailers as % of all retail sales, 2002-12
- Outlet trends
- Retail Competitor Analysis
- Leading retailers
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- Figure 139: Germany: Leading non-store retailers, 2005
- Market shares
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- Figure 140: Germany: Non-store retailers’ market shares, 2005
- Figure 141: Germany: Non-store retailers’ market shares, 2005
- Evaluation
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- Figure 142: Germany: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
Greece
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- The Market in Brief
- Buoyant economy
- Tiny home shopping market worth an estimated €348 million in 2005
- Direct selling sector establishes itself faster
- Mail order catching up but both sectors are insignificant
- E-commerce has a long way to go
- Leading operators mostly foreign players
- Mintel forecasts modest growth for home shopping market
- Broader Market Environment
- Very low levels of Internet penetration
- Population ages
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- Figure 143: Greece: Population trends, 2001-05
- Figure 144: Greece: Population, by age group and gender, 2005
- Steady economic growth
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- Figure 145: Greece: Gross domestic product, 1995-2006
- High inflation
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- Figure 146: Greece: Consumer prices, 1998-2006
- But consumer spending remains robust
-
- Figure 147: Greece: Consumer expenditure, 1995-2005
- The Market in Context
- The home shopping market size
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- Figure 148: Greece: Estimated home shopping market by major sub-sector, 2005
-
- Figure 149: Greece: Estimated home shopping market by sub-sector share, 2005
- Mail order
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- Figure 150: Greece: Estimated mail order sales, 2001-05
- E-commerce
- Direct selling
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- Figure 151: Greece: Direct selling sales, 2001-05
- Consumer boom
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- Figure 152: Greece: consumer spending – goods vs services, 2000-04
- Key product markets of home shopping retailers have performed well
-
- Figure 153: Greece: Consumer spending on key home shopping markets, 2000-04
- Market Size and Forecast
- Economic outlook
- Retail prospects
- Home shopping prospects
- E-commerce has the greatest potential longer term
- Non-store retailers’ forecasts
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- Figure 154: Greece: Non-store specialists’ retail sales, 2002-12
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- Figure 155: Greece: Non-store sector as share all retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
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- Figure 156: Greece: Leading home shopping companies, 2005
- Major Company Profiles
Hungary
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- Market in Brief
- Home shopping market small, but shows strong growth
- Mail order is the smallest sector
- Direct selling market is slowing down
- E-commerce shows strong growth
- Non-store retailers’ sales forecast to outperform total retail sales
- Broader Market Environment
- The Internet
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- Figure 157: Hungary: Percentage of individuals regularly using the Internet by type of connection, 2005
- Population in decline
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- Figure 158: Hungary: Population trends, 2002-06
-
- Figure 159: Hungary: Population, by age and gender, 2006
- Real GDP growth remains robust
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- Figure 160: Hungary: Gross domestic product, 1995-2005
- Inflation
-
- Figure 161: Hungary: Consumer price inflation, 1999-2005
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
-
- Figure 162: Hungary: Estimated home shopping market by major sub-sector, 2005
- Figure 163: Hungary: Home shopping market sector share, 2005
- Mail order
-
- Figure 164: Hungary: Mail order specialists’ sales & estimated breakdown, 2002-05
- Direct selling
-
- Figure 165: Hungary: Estimated direct selling sales, 2002-05
- E-commerce
- Market Size and Forecast
- Non-store retailers forecasts
-
- Figure 166: Hungary: Non-store specialists’ retail sales, 2002-12
-
- Figure 167: Hungary: Non-store sector as share of all retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
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- Figure 168: Hungary: Membership of Hungarian Mail Order Association, 2006
- Figure 169: Hungary: Membership of Hungarian Direct Selling Association, 2006
- Market shares
-
- Figure 170: Hungary: Home shopping market shares, 2005
- Evaluation
-
- Figure 171: Hungary: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
Ireland
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- Market in Brief
- Ireland’s home shopping market is relatively small
- E-commerce shows strong growth
- Mail order market shows no growth
- Non-store retailers’ sales are forecast to outperform total retail sales
- Broader Market Environment
- Number of Internet users growing
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- Figure 172: Republic of Ireland: Rate of Internet penetration, by gender and age, 2005 and 2006
- Growing population
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- Figure 173: Republic of Ireland: Population trends, 2002-06
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- Figure 174: Republic of Ireland: Population by age group, 2006
- Household sizes are shrinking
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- Figure 175: Republic of Ireland: Household data, 1991 and 2002
- Few major city centres
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- Figure 176: Republic of Ireland: Major cities, 2002 population and 2006
- Strong economy despite a slowdown
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- Figure 177: Republic of Ireland: Gross domestic product, 1995-2005
- Consumer price inflation
-
- Figure 178: Republic of Ireland: Consumer price inflation, 1998-2005
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
-
- Figure 179: Republic of Ireland: Home shopping market by major sub-sector, 2005
-
- Figure 180: Republic of Ireland: Home shopping market sector share, 2005
- Mail order
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- Figure 181: Republic of Ireland: Mail order specialists sales & estimated breakdown, 2002-05
- Direct selling
-
- Figure 182: Republic of Ireland: Estimated direct selling sales, 2001-05
- E-commerce
- Home shopping has performed much stronger than its product markets
-
- Figure 183: Republic of Ireland: Consumer spending on key home shopping markets, 2002-05
- Market Size and Forecast
- Non-store retailers forecasts
-
- Figure 184: Republic of Ireland: Non-store specialists retail sales, 2002-12
-
- Figure 185: Republic of Ireland: Non-store sector as share all retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
-
- Figure 186: Republic of Ireland: Mail order operators in the Republic of Ireland
-
- Figure 187: Republic of Ireland: Members of the Direct Selling Association, 2006
- Evaluation
-
- Figure 188: Ireland: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
Italy
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- Market in Brief
- Italy’s home shopping market remains underdeveloped
- Direct sales dominate home shopping market, but e-commerce gaining pace
- Mail order market shows no growth
- E-commerce shows strong growth
- Mail orders are forecast to underperform total retail sales
- Broader Market Environment
- The Internet
- Number of Internet users has shown moderate growth
-
- Figure 189: Percentage growth in number of Internet users within leading European economies, 2000-07
- Figure 190: Italy: PC and Internet usage by geographical region, 2006*
- Struggling economy
-
- Figure 191: Italy: Gross domestic product, 1995-2005
- Inflation has dropped in recent years
-
- Figure 192: Italy: Consumer price inflation, 2001-05
- Ageing population
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- Figure 193: Italy: Total population, 2001-05
- Figure 194: Italy: Population by age, 2005
- More single-person households
-
- Figure 195: Italy: Households, by number of members, 1998-2003
- Youth and regional unemployment are problematic
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- Figure 196: Labour force indicators by age and gender, 2004
- North-South divide is strong
-
- Figure 197: Unemployment rates, by geographical region, 2004
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
-
- Figure 198: Italy: Home shopping market by major sub-sector, 2005
-
- Figure 199: Italy: Home shopping market sector share, 2005
- Mail order
-
- Figure 200: Italy: Mail order specialists’ sales and estimated breakdown, 2002-06
- Direct selling
-
- Figure 201: Italy: Direct selling sales, 2001-05
- E-commerce
- Home shopping has dramatically outperformed its product markets
-
- Figure 202: Italy: Consumer spending on key home shopping markets, 2002-05
- Market Size and Forecast
- Non-store retailers forecasts
-
- Figure 203: Italy: Non-store specialists retail sales, 2002-12
-
- Figure 204: Mail order and other non-store sector as % all retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
-
- Figure 205: Italy: Members of the direct selling association, 2006
- Market shares
-
- Figure 206: Italy: Leading home shopping retailers, 2005
- Evaluation
-
- Figure 207: Italy: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
The Netherlands
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- The Market in Brief
- Home shopping at €1.8 billion
- Mail order still leads
- A polarised market
- High street yet to make its mark
- Beginnings of an economic turnaround
- Pricing pressures sustainable?
- The future of home shopping
- Home shopping to outperform
- Broader Market Environment
- The Internet
- Internet reach expanding
-
- Figure 208: Top 5 EU Countries: Internet penetration as a share of overall population, 2006
- Surfing for the middle-aged
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- Figure 209: The Netherlands: Internet users by age and gender, 2002-04
- Population trends
-
- Figure 210: The Netherlands: Population trends, 2002-26
- The economy
- Continued economic development
-
- Figure 211: The Netherlands: Gross domestic product, 1995-2005
- Figure 212: The Netherlands: Consumer prices, 2002-06
- The Market in Context
- Home Shopping Market Size
-
- Figure 213: The Netherlands: Estimated home shopping market size by major sub-sector, 2005
- Mail order
-
- Figure 214: The Netherlands Mail order sales, 2001-06
-
- Figure 215: Netherlands: Mail order and E-commerce sector, estimated breakdown, 2005
- E-commerce
-
- Figure 216: The Netherlands: Online retail sales, 2001-05
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- Figure 217: The Netherlands E-commerce market as share of home shopping*, 2000-05
- Figure 218: The Netherlands: Goods and services purchased by e-commerce users in 2005
- Direct selling
-
- Figure 219: The Netherlands direct selling sales, 1999-2005
- The broader environment – key products of home shopping underperform
-
- Figure 220: Netherlands: Consumer spending on key home shopping products, 2001-05
-
- Figure 221: Netherlands: Consumer spending on key home shopping products as share of all consumer spending, 2001-05
- Figure 222: Netherlands: Performance of home shopping retailers as share of spending on key home shopping product categories, 2001-05
- Market Size and Forecast
- Economic outlook
- Non-store and mail-order specialists
-
- Figure 223: Netherlands: Non-store specialists’ retail sales, 2002-12
-
- Figure 224: Netherlands: Mail order and other non-store sector as % all retail sales, 2002-12
- Enterprises
-
- Figure 225: Netherlands: Non-store specialists, enterprise numbers, 2002-06
- Retail Competitor Analysis
- Leading retailers
-
- Figure 226: Netherlands: Leading non-store retailers, 2005
- Market shares
-
- Figure 227: Netherlands: Non-store retailers’ estimated narket shares, 2005
- Evaluation
-
- Figure 228: Netherlands: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
Norway
-
- Market in Brief
- Average home shoppers
- E-tail takes over
- Direct selling small but growing
- Pure players drive e-commerce
- A fragmented landscape
- Domestic e-tail stars
- Bright prospects for non-store retailers
- Broader Market Environment
- The Internet
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- Figure 229: Norway: Share of households and persons with Internet access, 2003-06
-
- Figure 230: Norway: Level and frequency of Internet usage by age group and share of households with Internet access by annual income band, 2006
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- Figure 231: Norway: Percentage of persons that have purchased or sold goods or services online in the last 12 months, by gender, 2004-06 and age bracket, 2004 and 2005
- An ageing population
-
- Figure 232: Norway: Population trends, 2002-06
-
- Figure 233: Norway: Population, by age group, 1970 and 2006
- Sparsely populated country
-
- Figure 234: Norway: Urban population, 2006
- A robust economy
-
- Figure 235: Norway: Gross domestic product, 1995-2005
-
- Figure 236: Norway: Consumer spending (current prices) and consumer price inflation, relative performance 1999-2006
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
-
- Figure 237: Norway: Home shopping market by major sub-sector, 2005
- Mail order and e-commerce
-
- Figure 238: Norway: Mail order and e-commerce sector, estimated breakdown, 2005
- Direct selling
-
- Figure 239: Norway: Direct selling specialists’* sales, 2001-05
- Key product markets of mail order flagging
-
- Figure 240: Norway: Consumer spending on key home shopping markets and performance of home shopping market, 2000-04
- Figure 241: Norway: Consumer spending on key home shopping products as share of all consumer spending, 2000-04
-
- Figure 242: Performance of home shopping retailers as share of spending on key home shopping products, 2001-04
- Figure 243: Norway: E-commerce by product group (% of all online shoppers buying), 2003 and 2006
-
- Figure 244: Norway: E-commerce by product group (% of all online shoppers buying) and by age group, 2006
- Market Size and Forecast
- Outlook
- Catalogues
- E-tailers
- Direct selling
- Bricks and mortar retailers
- Non-store retailers forecasts
-
- Figure 245: Norway: Non-store specialists retail sales, 2002-12
-
- Figure 246: Norway: Mail order and other non-store sector as % of all retail sales, 2002-12
- Mail order wins market share
- Other non-store also strong
- Electricals players shine
-
- Figure 247: Norway: Mail order retail sales, by type of retailer 2003-05
-
- Figure 248: Norway: Mail order retail sales, share by type of retailer, 2003 and 2005
- Enterprises
-
- Figure 249: Norway: Number of non-store retail enterprises, 2002-04
- Retail Competitor Analysis
- Leading retailers
-
- Figure 250: Norway: Leading non-store retailers, 2005
- Market shares
-
- Figure 251: Norway: Non-store retailers market shares, 2005
- Evaluation
-
- Figure 252: Norway: Leading home shopping retailers, evaluation, 2006/07
- Major Company Profiles
Poland
-
- Market in Brief
- Home shopping – small, but growing
- Traditional mail order losing out to other selling methods
- E-commerce growing rapidly
- Direct sellers still very popular
- A market set to grow steadily
- Broader Market Environment
- Internet use taking off
-
- Figure 253: Leading European economies, growth in number of Internet users, 2000-07
- Figure 254: Poland: Percentage of households with Internet access, 2002-06
-
- Figure 255: Europe: Percentage of households with broadband Internet access, 2006
- A declining population
-
- Figure 256: Poland: Population trends, 2001-05
- A strong economy
-
- Figure 257: Poland: Gross domestic product, 1995-2006
- Inflation remains low
-
- Figure 258: Poland: Consumer prices, 2002-06
- Consumer spending held back
-
- Figure 259: Poland: Consumer spending growth, 2001-05
- The Market in Context
- The mail order, direct selling & e-commerce markets
- Home shopping market size
-
- Figure 260: Poland: Estimated home shopping market size by major sub-sector, 2005-06
-
- Figure 261: Poland: Home shopping estimated market sector share, 2005
- Figure 262: Poland: Membership of direct selling organisation PSSB, 2006
-
- Figure 263: Poland: Share of direct selling turnover by category, 2006
- Figure 264: Poland: E-commerce, 2005
-
- Figure 265: Poland: Share of e-commerce by category, 2006
- Market Size and Forecast
- Non-store & mail order specialists
-
- Figure 266: Poland: Non-food specialists’ retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
-
- Figure 267: Poland: Identified non-store retailers, 2006
- Major Company Profiles
Portugal
-
- Market in Brief
- Home shopping market small, but continues to grow
- Rural population holds back the market somewhat
- Mail order dominates, but is slipping
- Direct selling market relatively stagnant
- E-commerce shows strong growth
- Non-store retailers forecast to outperform total retail sales
- Broader Market Environment
- The Internet
- Declining birth rate
-
- Figure 268: Portugal: Population trends, 2001-05
- Ageing population
-
- Figure 269: Portugal: Population by age group, 2005
- Increase in single-person households
-
- Figure 270: Portugal: Households by size (number of persons), 2001
- Distribution of population
-
- Figure 271: Portugal: Regions and major cities, 2003
- Economy in trouble
-
- Figure 272: Portugal: Gross domestic product, 1995-2005
- Inflation
-
- Figure 273: Portugal: Consumer price inflation, 1998-2005
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
-
- Figure 274: Portugal: Home shopping market by major sub-sector, 2005
- Figure 275: Portugal: Home shopping market share by segment, 2005
- Mail order
-
- Figure 276: Portugal: mail order sales and estimated breakdown by category, 2002-05
- Direct selling
-
- Figure 277: Portugal: Estimated direct selling sales, 2002-05
- E-commerce
-
- Figure 278: Portugal: Estimated e-commerce sales, 2002-05
- Market Size and Forecast
- Non-store retailers forecasts
-
- Figure 279: Portugal: Non-store specialists’ retail sales, 2002-12
-
- Figure 280: Portugal: Non-store retailers’ sales as share of all retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
- Market shares
-
- Figure 281: Portugal: Leading home shopping operators, 2005
- Evaluation
-
- Figure 282: Portugal: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
Spain
-
- The Market in Brief
- Buoyant economy
- Small home shopping market worth €2.4 billion in 2005
- Mail order nudges ahead of direct selling
- Direct selling better established
- Club operators
- E-commerce growth slows
- German players significant
- Mintel forecasts modest growth for home shopping market
- Broader Market Environment
- Number of Internet users rising rapidly…
-
- Figure 283: Leading European economies, growth in number of Internet users, 2000-07
-
- Figure 284: Spain: Internet penetration, 2000-05
- Population ages
-
- Figure 285: Spain: Population trends, 2001-05
-
- Figure 286: Spain: Population, by age group, 2006
- Steady economic growth
-
- Figure 287: Spain: Gross domestic product, 1995-2005
- Inflation breaches EU guidelines
-
- Figure 288: Spain: Consumer prices, 1998-2005
- Consumer spending buoyed by strong housing market
-
- Figure 289: Spain: Consumer expenditure, 1995-2005
- The Market in Context
- The home shopping market size
-
- Figure 290: Spain: Estimated home shopping market by major sub-sector, 2005
-
- Figure 291: UK: Home shopping market by sub-sector share, 2005
- Mail order
-
- Figure 292: Spain: Mail order sales, 2001-05
- E-commerce
-
- Figure 293: Spain: E-commerce data, 1998-2005
-
- Figure 294: Spain: Goods bought online, 2005
- Direct selling
-
- Figure 295: Spain: Direct selling sales, 2001-05
- Consumer boom
-
- Figure 296: Spain: Consumer spending growth, 1996-2005
- Key product markets of home shopping retailers have performed well
-
- Figure 297: Spain: Consumer spending on key home shopping markets, 2001-05
- Market Size and Forecast
- Economic outlook
- Non-store retailers prospects
- Non-store retailer forecasts
-
- Figure 298: Spain: Non-store specialists retail sales, 2002-12
-
- Figure 299: Spain: Mail order and other non-store sector as % all retail sales, 2002-12
- Historic performance – non-store retailers lose market share
- Retail Competitor Analysis
- Leading retailers
-
- Figure 300: Spain: Leading home shopping companies, 2005/06
- Market shares
-
- Figure 301: Spain: Non-store retailers estimated market shares, 2005
- Major Company Profiles
Sweden
-
- Market in Brief
- Booming economy with confident consumers
- Well established home shopping sector
- Most advanced e-commerce market in Europe
- Traditional mail order in decline
- Growth potential for direct selling
- Non-store retailers’ growth set to continue
- Broader Market Environment
- The Internet
- Most advanced Internet penetration in Europe…
-
- Figure 302: Selected European markets, Internet penetration, 2006
-
- Figure 303: Sweden: Type of Internet access, Spring 2006
-
- Figure 304: Sweden: Use of the Internet to purchase goods or services by gender and age, 1st quarter 2005
- Ageing population
-
- Figure 305: Sweden: Population trends, 2000-05
- Figure 306: Sweden: Population, by age group, 2005
- A strong and growing economy
-
- Figure 307: Sweden: Gross domestic product, 1995-2005
- Very low inflation
-
- Figure 308: Sweden: Consumer price inflation, 1998-2005
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
-
- Figure 309: Sweden: Home shopping market by major sub-sector (estimated), 2005 and 2006
-
- Figure 310: Sweden: Home shopping market by major sub-sector (estimated), 2006
- Mail order and e-commerce
- Mail order
-
- Figure 311: Sweden: Mail order retailers’ sales, 2002-06
- E-commerce
-
- Figure 312: Sweden: Total e-commerce sales, 2003-06
-
- Figure 313: Sweden: Internet usage by gender and type of product purchased, 2005/06
- Figure 314: Sweden: E-commerce by product category, % of Swedes aged 16-74 that have made a purchase over the previous 12 months, 2001 and 2005
- Direct selling
-
- Figure 315: Sweden: Direct selling market – FEDSA members’ data, 2001-05
- Key products for home shopping
-
- Figure 316: Sweden: Consumer expenditure on key home shopping markets, 2000-04
- Market Size and Forecast
- Outlook
- Non-store retailers’ forecasts
-
- Figure 317: Sweden: Non-store specialists’ retail sales, 2002-12
-
- Figure 318: Sweden: Mail order and other non-store sector as % of all retail sales, 2002-12
- Retail Competitor Analysis
- Leading retailers
-
- Figure 319: Sweden: Leading non-store retailers, 2005
- Market shares
-
- Figure 320: Sweden: Non-store retailers’ market shares, 2005
- Evaluation
-
- Figure 321: Sweden: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
Switzerland
-
- The Market in Brief
- GDP shows improvement
- Slack retail economy
- Muted consumer confidence
- E-commerce provides a boost
- Convenience of home shopping
- The future of home shopping
- Broader Market Environment
- The Internet
- Widespread Internet usage…
-
- Figure 322: Top six European countries for Internet penetration, 2006
-
- Figure 323: Switzerland: Breakdown of Internet users by age, gender and frequency, October 1999 - March 2006
- Population trends
- Steady growth
-
- Figure 324: Switzerland: Development of population by gender, 2001-05
- Rise of the Grey army…
-
- Figure 325: Switzerland: Comparison of age ranges, 1999-2005
- The economy
- GDP
-
- Figure 326: Switzerland: GDP growth, at constant prices, 2001-05
- Inflation
-
- Figure 327: Switzerland: Consumer price inflation, 2001-05
- Consumer spending
-
- Figure 328: Switzerland Consumer spending growth, at constant prices, 2001-05
- The Market in Context
- The mail order, direct selling and e-commerce markets
- Market size
-
- Figure 329: Switzerland: Home shopping market size, 2005(e)
- Mail order and e-commerce
-
- Figure 330: Switzerland: Mail order sector sales, 1999-2006
- Direct selling
-
- Figure 331: Switzerland: Direct selling sales, 2000-05
- The locked door…
- …is finally opening?
- The bigger picture and inflation
- Key products for home shopping – a changing landscape
-
- Figure 332: Switzerland: Home shopping spending, by product type, 2004-05
- Market Size and Forecast
- Economic outlook
- Changes in the market
- Will consumer confidence hold?
- Home shopping prospects
- E-commerce surges ahead
- Non-store retailers forecasts
-
- Figure 333: Switzerland: Estimated non-store specialists retail sales, 2002-12
-
- Figure 334: Switzerland: Non-store sector as % all retail sales, 2002-12
- Non-store retailing to grow
- Retail Competitor Analysis
- Leading retailers
-
- Figure 335: Switzerland: Leading non-store retailers, 2005
- Market shares
-
- Figure 336: Switzerland: Non-store retailers’ market shares, 2005
- Evaluation
-
- Figure 337: Switzerland: Leading home shopping retailers, evaluation, 2007
- Major Company Profiles
UK
-
- Issues in the Market
- Main themes
- Sector definitions
- Mail order
- Direct response
- Direct selling
- E-commerce
- Television shopping
- Abbreviations
- Insights and Opportunities
- Market in Brief
- Brits among keenest home shoppers
- E-commerce takes over
-
- Figure 338: UK: Mail order and e-commerce sectors – sales performance, 2002-06
- A mixed bunch online
- Stores the biggest e-tailers
-
- Figure 339: UK: E-commerce sector – estimated breakdown, 2006
- Catalogues go online
- A fragmented sector
-
- Figure 340: UK: Leading non-store retailers: market shares, 2005
- Littlewoods in safe lead
- Home shopping specialists underperform
- And will continue to do so
- Fast Forward Trends
- Trend 1: Menaissance
- Definition:
- Market touchpoints/implications
- Trend 2: Market as Conversation
- Definition:
- Market touchpoints/implications
- Trend 3: Totophobia
- Definition:
- Market touchpoints/implications
- Internal Market Environment
- Demand for home shopping
- Littlewoods Shop Direct Group
- Increasing Internet penetration
-
- Figure 341: British Internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age and working status, 2001-06
- Figure 342: Internet access by type, November 2002-October 2006
- Competition from store-based retailers
- Broader Market Environment
- Ageing, urban population
-
- Figure 343: UK: Population trends, 2001-05
- Figure 344: UK population, by age band, 2001 and 2011
- Figure 345: UK population density, by region 2004
- Becoming more affluent
-
- Figure 346: UK population, by socio-economic group, 2001 and 2011
- Unshakeably confident
-
- Figure 347: PDI and consumer expenditure, at current and constant 2001 prices, 2001-11
- Inflation
-
- Figure 348: UK: Consumer prices, 1998-2006
- The Home Shopping Market
- Key Points
- The mail order, direct selling & e-commerce markets
- Market size
-
- Figure 349: UK: Home shopping market, and estimated breakdown by sub-sector, 2005 and 2006
-
- Figure 350: UK: Home shopping market, share by sub-sector, 2005 and 2006
- Mail order and e-commerce
-
- Figure 351: UK: Mail order and e-commerce sector and estimated breakdown, 2002-06
- Figure 352: UK: Mail order and e-commerce sectors – sales performance, 2002-06
-
- Figure 353: UK: E-commerce sector – estimated breakdown, 2006
- Direct selling
-
- Figure 354: UK: Direct selling sales, 2002-06
- The Market in Context
- The consumer boom…
-
- Figure 355: UK: Retail sales volume growth, 1987-2006
- …is coming to an end?
- The bigger picture and inflation
- Attitudes changed during the boom
- Key product markets of mail order retailers have performed well
-
- Figure 356: UK: Consumer spending on key home shopping markets, 2002-05
- Strengths and Weaknesses in the Market
- Who’s Innovating
- Celebrity tie-ins
- Going online
- Expanding product offer
- Delivery
- Elsewhere
- Market Size and Forecast
- The future
- Economic outlook
- Big books still falling
- E-commerce prospects look good
- Bricks & mortar retailers set to grow further
- Non-store retailers forecasts
-
- Figure 357: UK: Non-store specialists retail sales, 2002-12
-
- Figure 358: UK: Mail order and other non-store sector as % all retail sales, 2002-12
- The past
- Mail order and other non-store retailers lose market share
- Big book slump
-
- Figure 359: UK: Mail order and other non-store retailers’ sales, 2002-06
-
- Figure 360: UK: Relative sales performance of mail order and other non-store retailers, 2002-06
- Sector drivers and trends
- Usage of Home Shopping Channels
- Key findings
- Home shopping patterns
- Trend data
-
- Figure 361: Mail order catalogue vs online shopping in the last 12 months, 2000-06
-
- Figure 362: Use of home shopping channel, UK, 2000-06
- 2006 home shopping patterns
-
- Figure 363: Type of home shopping channel consumers have bought from in the last 12 months, December 2006
-
- Figure 364: Mail order catalogue vs online shopping in the last 12 months, by age, December 2006
-
- Figure 365: Mail order catalogues vs. online shopping in the last 12 months, by socio-economic group, December 2006
-
- Figure 366: Which types of mail order catalogues consumers have bought from in the last 12 months, by socio-economic group, December 2006
-
- Figure 367: Which types of mail order catalogues consumers have bought from in the last 12 months, by age, December 2006
-
- Figure 368: Which types of home shopping channels consumers have bought from in the last 12 months, by age, December 2006
- Figure 369: Which types of home shopping channel consumers have bought from in the last 12 months, by gender, age and socio-economic group, December 2006
-
- Figure 370: Which types of online shopping channel consumers have bought from in the last 12 months, by age, December 2006
-
- Figure 371: Which types of online shopping channel consumers have bought from in the last 12 months, by socio-economic group, December 2006
- Figure 372: Which types of home shopping channel consumers have bought from in the last 12 months, by gender, age and socio-economic group, December 2006
- Who orders how
- Home shopping specialists
-
- Figure 373: Methods of shopping from a home shopping specialist in the last 12 months, by gender, December 2006
- Figure 374: Methods of shopping from a home shopping specialist in the last 12 months, by age, December 2006
- Figure 375: Methods of shopping from a home shopping specialist in the last 12 months, by socio-economic group, December 2006
- Store-based retailers
-
- Figure 376: Methods of shopping from a high street/superstore retailer in the last 12 months, by gender, December 2006
- Figure 377: Methods of shopping from a high street/superstore retailer in the last 12 months, by age, December 2006
- Figure 378: Methods of shopping from a high street/superstore retailer in the last 12 months, by socio-economic group, December 2006
-
- Figure 379: Methods of shopping used in the last 12 months, by gender, age and socio-economic group, December 2006
- Usage of Home Shopping Channels – Detailed Consumer Demographics
-
- Figure 380: Which types of home shopping channel consumers have bought from in the last 12 months, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, December 2006
- Figure 381: Which types of home shopping channel consumers have bought from in the last 12 months, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, December 2006
-
- Figure 382: Methods of shopping used in the last 12 months, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, December 2006
- What They Buy From Home
- Key findings
- Trend data
- Winners and losers
-
- Figure 383: Products purchased through home shopping channels, 2001-06
- 2006 shopping patterns
-
- Figure 384: Products purchased through home shopping channels in the past six months, by gender, age and socio-economic group, December 2006
- Who buys what
-
- Figure 385: Clothing and footwear purchased through home shopping channels in the past six months, by age, December 2006
- Figure 386: Clothing and footwear purchased through home shopping channels in the past six months, by socio-economic group, December 2006
-
- Figure 387: Wine and health & beauty products purchased through home shopping channels in the past six months, by age, December 2006
-
- Figure 388: Top six products purchased through home shopping channels in the past six months, by gender, December 2006
- What is bought where?
-
- Figure 389: A high percentage of shoppers using the channel have bought the product through home shopping as compared to shoppers from other channels, by channel used, December 2006
- Who buys most types of products
-
- Figure 390: Number of different product categories purchased through home shopping channels, December 2006
- What do the category specific shoppers buy?
-
- Figure 391: Product categories purchased from home, by number of different product categories purchased through home shopping channels, December 2006
- Housewares shoppers buy lots
-
- Figure 392: Number of product categories purchased by type of product, December 2006
- Figure 393: Number of different product categories purchased through home shopping channels, by product categories purchased, December 2006
-
- Figure 394: Usage of home shopping channels, by number of product categories purchased through home shopping channels, December 2006
- Who shops the most – demographics
-
- Figure 395: Number of product categories purchased, by age and lifestage, December 2006
-
- Figure 396: Number of product categories purchased, by ACORN category, December 2006
- What They Buy From Home – Detailed Consumer Demographics
-
- Figure 397: Products purchased through home shopping channels in the past six months, by gender, age and socio-economic group, December 2006
- Figure 398: Products purchased through home shopping channels in the past six months, by gender, age and socio-economic group, December 2006
-
- Figure 399: Products purchased through home shopping channels in the past six months, by gender, age and socio-economic group, December 2006
- Figure 400: Products purchased through home shopping channels in the past six months, by gender, age and socio-economic group, December 2006
-
- Figure 401: Products purchased through home shopping channels in the past six months, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, December 2006
- Figure 402: Products purchased through home shopping channels in the past six months, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, December 2006
-
- Figure 403: Products purchased through home shopping channels in the past six months, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, December 2006
- Figure 404: Products purchased through home shopping channels in the past six months, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, December 2006
-
- Figure 405: Products purchased through home shopping channels in the past six months, by channels used for home shopping, December 2006
- Figure 406: Products purchased through home shopping channels in the past six months, by channels used for home shopping, December 2006
-
- Figure 407: Number of product categories purchased through home shopping channels, by demographic group, December 2006
- Improving the Home Shopping Experience
- Key findings
- Factors that would encourage more shopping from home
- 2006 motivators
- Lower prices a key attraction
- Seeing and trying
- Exclusivity or just more choice?
- Keeping up with the high street
-
- Figure 408: Factors that would encourage consumers to shop more from home, December 2006
- Trend data
-
- Figure 409: Factors that would encourage consumers to shop more from home, December 2004 and 2006
- Key topics
- Identifying targets – consumer typologies
-
- Figure 410: Consumer typologies for home shoppers, December 2006
- Gimme More (10% of respondents)
- Price Concerned (26% of respondents)
- The Touchy Feely (22% of respondents)
- The Unconcerned and Unmoved (29% of respondents)
- Seeking Security (13% of respondents)
- Where the consumer types shopped
- Online attracts most shoppers in all typologies
- The Gimme More
- Price Concerned are mostly big book fans
- Unconcerneds are infrequent buyers
- Seeking Security
-
- Figure 411: Where they home shopped, by consumer types, December 2006
- How much the consumer types buy
-
- Figure 412: Number of different products bought from home, by consumer types, December 2006
- Price, payment and trust
- Women dislike post and packaging costs
- Older people need reassurance
-
- Figure 413: Factors that would encourage consumers to shop more from home, by gender and age, December 2006
- ABs easier to motivate
-
- Figure 414: Factors that would encourage consumers to shop more from home, by socio-economic group, December 2006
- Convenience and service
- Women more demanding
- Teenagers want it now
- Printed and electronic catalogues
-
- Figure 415: Factors that would encourage consumers to shop more from home, by gender, age and socio-economic group, December 2006
- Product offer
- Women want more fashionability and offers
-
- Figure 416: Factors that would encourage consumers to shop more from home, by gender, December 2006
- Teenagers also like to engage with the product
-
- Figure 417: Factors that would encourage consumers to shop more from home, by gender, age and socio-economic group, December 2006
- Improving the Home Shopping Experience – Detailed Consumer Demographics
-
- Figure 418: Factors that would encourage consumers to shop more from home, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, December 2006
- Figure 419: Factors that would encourage consumers to shop more from home, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, December 2006
-
- Figure 420: Factors that would encourage consumers to shop more from home, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, December 2006
- Retail Competitor Analysis
- Share of the market
- Technicalities
- Leading retailers
-
- Figure 421: Leading home shopping retailers, 2005/06
- Market shares
-
- Figure 422: UK: Leading non-store retailers: market shares, 2005
- Evaluation
-
- Figure 423: Mail order retailers, evaluation, 2006/07
- Retail Advertising and Promotion
- Mail order advertising spend by company
-
- Figure 424: Mail order advertising expenditure, by top 25 advertisers, 12 months to end November 2002-06
-
- Figure 425: Online retail advertising expenditure, by top 16 advertisers, 12 months to end November 2002-06
- Brand Elements
- Brand analysis and recommendations
- Great Universal – a great deal of work to be done
-
- Figure 426: Words associated with Great Universal
- Brand qualities
- Recommendations
- Next Directory – what happened to the value?
-
- Figure 427: Words associated with Next Directory
- Brand qualities
- Recommendations
- Amazon – almost a third of users say its performance is perfect
-
- Figure 428: Words associated with Amazon
- Brand qualities
- Recommendations
- Avon – good value and trustworthy
-
- Figure 429: Words associated with Avon
- Brand qualities
- Recommendations
- eBay – good value and great fun
-
- Figure 430: Words associated with eBay
- Brand qualities
- Recommendations
- Usage of home shopping brands
- eBay is used by most people and is used most often
-
- Figure 431: Consumer usage of…
- Attitudes towards home shopping brands
- Strong customer satisfaction at Amazon
-
- Figure 432: Consumer attitudes towards…
- Brand satisfaction and performance
- Amazon held in the highest regard
-
- Figure 433: Consumer rating of experience of…
- Brand commitment
-
- Figure 434: Degree of customer commitment to…
- Major Company Profiles
Company Profiles
Bertelsmann DirectGroup
-
-
- Figure 435: Bertelsmann DirectGroup: Sales as share of non-store retailers’ sales in Germany and Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
-
- Figure 436: Bertelsmann DirectGroup: Group financial performance, 2001-05
-
- Figure 437: Bertelsmann Group: % of revenues by region, 2005
- Figure 438: Bertelsmann Group: Share of revenues by category, 2005
-
- Figure 439: Bertelsmann Group: % of revenues by business division, 2004 and 2005
- Figure 440: Bertelsmann DirectGroup: Share of revenues by category, 2005
- Figure 441: Bertelsmann DirectGroup: Share of revenues by region, 2005
- Retail offering
- Market positioning
- Brands
-
- Figure 442: Bertelsmann: DirectGroup clubs and businesses, 2005
- Operational issues and product development
-
Bruno Bader
-
- Strategic evaluation
- Background
- Financial performance
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Pricing
- e-commerce & home shopping
Groupe Camif
-
-
- Figure 443: Groupe Camif: Sales as share of non-store retailers in France, 2001-05
- Strategic evaluation
- Background
- Group structure
-
- Figure 444: Camif: Main operating divisions
- Financial performance
-
- Figure 445: Groupe Camif: Group financial performance, 2001-05
- Store portfolio
-
- Figure 446: Groupe Camif: Outlet data, 2001-05
- Retail offering
- Market positioning – ethical values
- Product offer
- Pricing
- Operational issues
- e-commerce & home shopping
-
Damartex
-
-
- Figure 447: Damartex Europe: Sales as share of non-store retailers’ sales in Europe, 2002-06
- Figure 448: Damartex France: Sales as share of non-store retailers’ sales in France, 2002-06
- Figure 449: Damartex UK: Sales as share of non-store retailers’ sales in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
-
- Figure 450: Damartex: Financial performance, 2001/02-2005/06
- 2005/06 results
- Store portfolio
-
- Figure 451: Damartex: Retail outlets, 2002, 2004 and 2006
- Retail offering
- Market positioning
- Product offer
- Brands
- Pricing
- Operational issues and product development
- Advertising & marketing
- e-commerce & home shopping
-
H&M Rowells
-
- Strategic evaluation
- Background
- Financial performance
- Retail offering
- Market positioning
- Brands
- Product offer
- Operational issues
- Advertising & marketing
Littlewoods Shop Direct
-
-
- Figure 452: LWSDG: Sales as share of all non-store retailers’ sales in UK, 2001-05
- Strategic evaluation
- Background
- GUS Home Shopping
- Financial performance
-
- Figure 453: Littlewoods Shop Direct Group: Financial performance, 2001/02-2005/06
- Store portfolio
- Catalogues
-
- Figure 454: Littlewoods Shop Direct Group: Catalogues and websites, 2006/07
-
- Figure 455: Littlewoods Shop Direct Group: Online sales as % of total sales of brands, Autumn 2006
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising & marketing
-
KarstadtQuelle Mail Order
-
-
- Figure 456: KarstadtQuelle Mail Order: German sales as share of non-store retailers’ sales in Germany, 2001-05
- Strategic evaluation
- Background
- Karstadt + Quelle = KarstadtQuelle AG
- Financial performance
-
- Figure 457: KarstadtQuelle Mail order: Sales by region, 2001-06
- Rising importance of foreign businesses
-
- Figure 458: KarstadtQuelle Mail Order: Sales by region, 2005 and projected
-
- Figure 459: KarstadtQuelle Mail Order: Group financial performance, 2001-05
- First Choice not Neckermann?
-
- Figure 460: KarstadtQuelle Mail Order: Neckermann, sales performance, 2001-05
- Store portfolio
-
- Figure 461: KarstadtQuelle Mail Order: Stores, as at end 2006
- Retail offering
- Market positioning
-
- Figure 462: KarstadtQuelle Mail Order: Speciality catalogues, 2006
- Co-operation with PPR’s Redcats
- Brands
-
- Figure 463: KarstadtQuelle Mail Order: Own brands, 2006
- Product offer
- e-commerce & home shopping
-
- Figure 464: KarstadtQuelle Mail Order: E-commerce as % of all sales, 2005 and projected
-
Next Directory
-
-
- Figure 465: Next Directory: Sales as share of all non-store retailers’ (a) sales in UK, 2001-05
- Strategic evaluation
- Background
- Financial performance
-
- Figure 466: Next: Financial performance, 2001/02-2005/06
- Figure 467: Next directory: Growth in sales and in number of active customers, 2001/02-2005/06
-
- Figure 468: Next: Financial performance, H1 2006/07 and 2005/06
- Figure 469: Next: Financial performance, July to December 2006
- Store portfolio
-
- Figure 470: Next Retail: UK outlet data, 2002-06
- Next Directory
-
- Figure 471: Next Directory: Number of pages by product area, 2000/01-2004/05
-
- Figure 472: Next Directory: Share of total pages by product type, 2000/01-2004/05
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising & marketing
-
Otto Group
-
- Strategic evaluation
- Background
- Financial performance
-
- Figure 473: Otto Group: Sales by division, 2005/06
- Figure 474: Otto Group: Sales by region, 2005/06
- Figure 475: Otto Group: Group financial performance, 2001/02-2005/06
-
- Figure 476: Otto UK: Share of all non-store retailers’ sales, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
-
- Figure 477: Otto: Multi-channel retail operations, 2006
- Operational issues
- E-commerce & home shopping
Redcats
-
-
- Figure 478: Redcats: Sales as share of non-store retailers’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
-
- Figure 479: Redcats: Group financial performance, 2002-06
-
- Figure 480: Redcats: Sales by division, 2006
-
- Figure 481: Redcats: Specialist catalogues, 2007
- Retail offering
- Brands
- Product offer
-
- Figure 482: Redcats: Sales by major product category, 2005
- e-commerce & home shopping
-
- Figure 483: Redcats: Websites by market, 2007
- M-commerce development
-
Amway
-
- Strategic evaluation
- Background
- Financial performance
-
- Figure 484: Alticor: Financial performance, 2000/01-2004/05
-
- Figure 485: Alticor: Estimated sales by region, 2004/05
-
- Figure 486: Amway UK: Financial performance, 2001-05
- Store portfolio
-
- Figure 487: Amway: European operations, dates of entry
- Retail offering
- Market positioning
- Product offer/brands
-
- Figure 488: Alticor: Exclusive brands, 2006
- Operational issues
- Advertising & marketing
- e-commerce
-
- Figure 489: Amway: European websites, 2006
Avon
-
-
- Figure 490: Avon: Sales as share of non-store retailers’ sales in Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
-
- Figure 491: Avon: Group financial performance, 2001-05
- The European division
- Around the world
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising & marketing
- e-commerce & home shopping
-
Tupperware
-
- Strategic evaluation
- Background
- Financial performance
-
- Figure 492: Tupperware Group: Financial performance, 2001-05
-
- Figure 493: Tupperware Group: Sales by geographic region, 2001 and 2005
- Figure 494: Tupperware Group: European sales & profit as share of group sales & profit, 2001-05
-
- Figure 495: Tupperware: Sales in Germany, 2001-05
-
- Figure 496: Tupperware: UK & Republic of Ireland, financial performance, 2001-05
- Store portfolio
-
- Figure 497: Tupperware: Websites, 2006/07
- Retail offering
- Market positioning
- Brands/product offer
-
- Figure 498: Tupperware Group: Product category mix
- Figure 499: Tupperware Group: Brands, 2006
- Operational issues
- Advertising & marketing
Vorwerk
-
- Strategic evaluation
- Background
-
- Figure 500: Vorwerk: Group divisions, 2006/07
- Figure 501: Vorwerk: Geographical presence through Vorwerk companies, 2006/07
- Financial performance
-
- Figure 502: Vorwerk: Financial performance, 2001-05
-
- Figure 503: Vorwerk: Group sales by geographic region, 2001-05
- Figure 504: Vorwerk: Europe’s share of group sales, 2001-05
-
- Figure 505: Vorwerk: Direct sales by operation, 2001-05
- Figure 506: Vorwerk: Share of direct sales by operation, 2001 and 2005
- Distribution channels
-
- Figure 507: Vorwerk: Sales advisers, 2001-05
- Online activity
- Retail offering
- Market positioning
-
- Figure 508: Vorwerk: Brands, 2006/07
- Operational issues
- Advertising & marketing
Amazon.com Inc
-
- Strategic evaluation
- Background
- Financial performance
-
- Figure 509: Amazon.com Inc: Group financial performance, 2002-06
-
- Figure 510: Amazon.com: Segment reporting, 2005 and 2006
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising & marketing
eBay Inc
-
- Strategic evaluation
- Background
- Financial performance
-
- Figure 511: eBay Inc: Group financial performance, 2002-06
-
- Figure 512: eBay.com: Financial performance, 2002-06
- Other revenue streams
-
- Figure 513: eBay.com: Revenue stream segmental breakdown, 2006
- International division continues to outperform the US
-
- Figure 514: eBay.com: Net revenue by geography, 2001-05
-
- Figure 515: eBay: Growth in net revenues by region, 2001-05
- Europe driving sales
-
- Figure 516: eBay: Share of net revenue by region, 2001-05
- eBay and retail sales
- How eBay auction platform operates
- Feedback
- Product offer
QVC
-
-
- Figure 517: QVC UK: As share of non-store retailers sales in UK, 2001-05
- Figure 518: QVC Germany: As share of non-store retailers sales in Germany, 2001-05
- Strategic evaluation
- Background
- Financial performance
-
- Figure 519: QVC: Group financial performance, 2001-05
- Store portfolio
- Retail offering
- Market positioning and customer profile
- Product offer
- Brands
- Operational issues
- e-commerce & home shopping
-
Mini Company Profiles
Ackermann/Charles Veillon
-
-
- Figure 520: Ackermann/Charles Veillon: Sales as share of non-store retailers’ sales in Switzerland, 2002-06
- Background
- Financial performance
-
- Figure 521: Ackermann/Charles Veillon: Group financial performance, 2002-06
- Retail offering
-
Ann Summers Ltd
-
- Strategic evaluation
- Background
- Financial performance
-
- Figure 522: Ann Summers Ltd: Group financial performance, 2000/01-2005/06
- Store portfolio
-
- Figure 523: Ann Summers Ltd: Outlet data, 1999/2000-2003/2004
- Latest store design
- Retail offering
- Market positioning
- Brands & product offer
- Advertising & marketing
- e-commerce & home shopping
Anttila
-
-
- Figure 524: Anttila Home shopping: Sales as share of non-store retailers’ sales in Finland, 2002-06
- Background
- Financial performance
-
- Figure 525: Anttila Home shopping, financial performance, 2001-06
- Store portfolio/channels
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
-
CDON (MTG Home Shopping)
-
- Strategic evaluation
- Background
- Financial performance
-
- Figure 526: MTG Home Shopping: Group financial performance, 2001-05
- Retail offering
- Market positioning
- Product offer
- Operational issues
- Advertising & marketing
Conrad
-
- Background
- Financial performance
-
- Figure 527: Conrad: Estimated group financial performance, 2001-05
- Store portfolio
-
- Figure 528: Conrad: Outlet data, 2001-05
Cotton Traders
-
-
- Figure 529: Cotton Traders: Sales as share of non-store retailers’ sales in UK, 2001-05
- Background
- Financial performance
-
- Figure 530: Cotton Traders Ltd: Group financial performance, 2001/02-2005/06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Stores
- Advertising & marketing
-
Direct Wines Ltd
-
-
- Figure 531: Direct Wines Ltd: Sales as share of non-store retailers' sales in UK, 2001-05
- Strategic evaluation
- Background
- Financial performance
-
- Figure 532: Direct Wines Ltd: Group financial performance, 2001/02-2005/06
- Store portfolio
- Retail offering
- Market positioning
- Pricing
- Operational issues
- Advertising & marketing
- e-commerce & home shopping
-
Discoplay
-
- Background
- Financial performance
- Retail offering
- Product offer
Editorial Planeta
-
- Background
- Financial performance
- Retail offering
- Product offer
El Club Internacional del Libro
-
- Background
- Financial performance
- Retail offering
- Product offer
Farepak
-
-
- Figure 533: Farepak: Sales as share of non-store retailers’ sales in UK, 2000-04
- Background
- Financial performance
-
- Figure 534: Farepak Ltd: Group financial performance, 2000/01-2004/05
- Retail offering
- Market positioning
- Product offer
- Operational issues
-
Findel
-
-
- Figure 535: Findel: Sales as share of non-store retailers’ sales in UK, 2001-05
- Background
- Financial performance
-
- Figure 536: Findel: Group financial performance, 2000/01-2004/05
- Retail offering
- Market positioning
- Brands
- Product offer
-
- Figure 537: Findel: Product ranges by business, 2006
- Pricing
- Operational issues
- Advertising & marketing
- e-commerce & home shopping
-
Hobby Hall
-
-
- Figure 538: Hobby Hall: Sales as share of non-store retailers’ sales in Finland, 2002-06
- Background
- Financial performance
-
- Figure 539: Hobby Hall: Financial performance, 2002-06
- Store portfolio
-
- Figure 540: Hobby Hall: Stores, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
-
- Figure 541: Hobby Hall: Sales by product type, 2005
- Pricing
- Operational issues
- e-commerce
-
- Figure 542: Hobby Hall: % of domestic sales in-store and online, 2001-05
-
Internet Mall
-
- Background
- Financial performance
-
- Figure 543: Internet mall: group sales performance, 2003-05
- Outlets
- Retail offering
- Product offer
- Operations
JP Boden & Co
-
-
- Figure 544: Boden UK: Sales as share of non-store retailers’ sales in UK, 2001-05
- Background
- Financial performance
-
- Figure 545: JP Boden & Co Ltd: Group financial performance, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational Issues
- Stores
- Advertising & marketing
-
Klingel
-
-
- Figure 546: Klingel: Estimated group sales as share of non-store retailers in Europe, 2001-05
- Background
- Financial performance
-
- Figure 547: Klingel: Estimated group sales performance, 2001-05
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Brands
- Pricing
- e-commerce & home shopping
-
Komplett
-
-
- Figure 1: Komplett Norway (Retail): Sales as share of non-store retailers in Norway, 2003-05
- Background
- Financial performance
-
- Figure 548: Komplett: Group financial performance, 2002-06
-
- Figure 549: Komplett: Geographical analysis of turnover, 2005
- Retail offering
- Market positioning
- Product offer
-
- Figure 550: Komplett: Sales by product category, 2005
- Pricing
- Operational issues
- Advertising & marketing
-
La Tienda en Casa (El Corte Inglés)
-
- Background
- Financial performance
- Retail offering
- Market positioning
- Brands
- Product offer
Lands’ End Direct Merchants UK
-
-
- Figure 551: Lands' End UK: Sales as share of non-store retailers’ sales in UK, 2001-05
- Background
- Financial performance
-
- Figure 552: Lands' End Europe: Group financial performance, 2001-05/06
- Retail offering
- Market positioning
- Product offer
- Pricing
- Stores
- Advertising & marketing
-
N Brown Group Plc
-
-
- Figure 553: N Brown Group Plc: Sales as share of non-store retailers in UK, 2001-05
- Strategic evaluation
- Background
- Financial performance
-
- Figure 554: N Brown Group Plc: Group financial performance, 2001/02-2005/06
- First half 2006/07
- Christmas trading update
- Retail offering
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising & marketing
- e-commerce & home shopping
-
NetonNet
-
- Strategic evaluation
- Background
- Financial performance
-
- Figure 555: NetonNet: Group financial performance, 2001-05/06
- Retail offering
- Market positioning
- Product offer and brands
- Pricing
- Operational issues
- Advertising & marketing
- Store portfolio
Park Group plc
-
-
- Figure 556: Park Group plc: Sales as share of non-store retailers' sales in UK, 2001-05
- Background
- Financial performance
-
- Figure 557: Park Group plc: Group financial performance, 2001/02-2005/06
- Interim results
- Retail offering
-
Postalmarket
-
- Background
- Financial performance
- Retail offering
- Market positioning
- Product offer
- e-commerce & home shopping
Ritter
-
- Background
- Financial performance
- Retail offering
- Product offer
- e-commerce & home shopping
Spar Kjøp
-
- Background
- Financial performance
-
- Figure 558: Spar Kjøp: Financial performance, 2001-05
- Store portfolio
-
- Figure 559: Spar Kjøp: Store portfolio, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
Telemarketing
-
- Background
- Financial performance
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Catalogues
- Customer services
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