Introduction and Abbreviations
Definitions
Geographical, national and regional definitions
Conversion factors
BMRB Target Group Index sample sizes
Abbreviations
Executive Summary
Ireland has a hair and beauty market in the region of €597mn
Growth of female employment boosts the desire to look and feel good
The male market grows in line with the male ego!
Celebrities and extended product lines are key drivers of the market
Heavy focus of advertising on new product development or product revivals
Hair colour growth in an otherwise relatively flat market
Highest growth in cleansing creams, lotions and wipes
Fashion will continue to be the market dictator
Market Drivers
The general economy
Figure 1: GDP growth, NI and RoI, 2001-03
Figure 2: Personal disposable income per capita at current prices, RoI, NI and UK, 2000-02
Females to dominate future population
Figure 3: Population trends, by gender, NI and RoI, 1996-2006
Growing number of women in employment
Figure 4: Numbers in employment, by gender, and overall unemployment rate, NI, 2001-03
Figure 5: Numbers in employment, by gender, and overall unemployment rate, RoI, 2001-03
Figure 6: Female employment, by industrial sector, NI and RoI, 2003
Growing male interest in beauty products
Fashion, celebrity and media influences
Variety and range of products
Seasonality impact on beauty sales
Market Size
Figure 7: Value of hair and beauty products market size, all-Ireland, 1997-2002
Figure 8: Value of hair and beauty products market, NI and RoI, 1997-2002
Market Segmentation
Figure 9: Market segmentation of hair and beauty products, all-Ireland, 2002
Figure 10: Hair and beauty segments as a percentage of total market size, all-Ireland, 2002
Figure 11: Market segmentation of hair and beauty products, NI and RoI, 2002
Haircare
Skincare
Cosmetics
Other
The male market
The Supply Structure
Irish Skincare Products Ltd
Fragrances of Ireland
CCP Gransden
Johnson & Johnson (Ireland) Ltd
Colet International
Colgate-Palmolive Ireland
Lever Fabergé Ireland
Wella
Oriflame
Seavite Bodycare Ltd
IWP International PLC
Seamar Ltd
The Gillette Company
Beiersdorf
Irish Breeze Ltd
Figure 12: Irish manufacturers, NI and RoI, 2003
Distribution
Advertising
Figure 13: Top ten advertisers of hair products, by advertising spend, NI, January-December 2002
Figure 14: Top ten advertisers of beauty aids and cosmetics, by advertising spend, NI, January-December 2002
Figure 15: Hair products advertisers, by sub-category, advertising spend, RoI, January-July 2002
Figure 16: Top ten skincare advertisers, by advertising spend, RoI, January-July 2002
Figure 17: Top ten cosmetics advertisers, by advertising spend, RoI, January-July 2002
The Consumer
The female consumer
Figure 18: Female natural hair colour, by age, NI and RoI, 2002
Figure 19: Female hair types, NI and RoI, 2002
Static shampoo market while conditioner displays growth
Figure 20: Shampoo penetration among females, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 21: Conditioner penetration among females, by age and socio-economic group, NI and RoI, 2000 and 2002
NI females more likely to use hairspray
Figure 22: Hairspray penetration among females, by age and socio-economic group, NI and RoI, 2000 and 2002
Slow growth of styling aids in comparison to increase in colourants
Figure 23: Hair gels, mousses and sprays, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 24: Hair colourants, bleaches and lighteners, by age and socio-economic group, NI and RoI, 2000 and 2002
Daily or regular weekly usage of most haircare products is the norm
Figure 25: Frequency of usage of haircare products, NI and RoI, 2002
Figure 26: Skin type, NI and RoI, 2002
Flat growth in hand creams and lotions market
Figure 27: Hand creams and lotions, by age and socio-economic group, NI and RoI, 2000 and 2002
35-44-year-olds have highest penetration of face moisturisers in NI
Figure 28: Moisturising creams for face, by age and socio-economic group, NI and RoI, 2002
Figure 29: Body creams and lotions, by age and socio-economic group, NI and RoI, 2002
High growth of facial cleansing products
Figure 30: Cleansing creams, lotions and wipes, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 31: Frequency of use of skincare products, NI and RoI, 2002
Figure 32: Eye make-up, by age and socio-economic group, NI and RoI, 2000 and 2002
Decline in penetration of face powder
Figure 33: Face powder, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 34: Foundation, by age and socio-economic group, NI and RoI, 2000 and 2002
An even growth in blushers and highlighters
Figure 35: Blushers and highlighters, by age and socio-economic group, NI and RoI, 2000 and 2002
Decline in lipstick penetration in RoI
Figure 36: Lipstick, by age and socio-economic group, NI and RoI, 2000 and 2002
Highest penetration of nail varnish among 15-24-year-olds
Figure 37: Nail varnish, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 38: Frequency of use of various cosmetics products, NI and RoI, 2002
Figure 39: Deodorants, by age and socio-economic group, NI and RoI, 2000 and 2002
Strong growth of facial washes and scrubs
Figure 40: Facial washes and scrubs, by age and socio-economic group, NI and RoI, 2000 and 2002
NI growth in female shower gel market
Figure 41: Shower gels, by age and socio-economic group, NI and RoI, 2000 and 2002
Decline in talcum powder usage
Figure 42: Talcum powder, by age and socio-economic group, NI and RoI, 2000 and 2002
Growth in hair removers/razors in RoI
Figure 43: Hair removers/razors, by age and socio-economic group, NI and RoI, 2000 and 2002
The male consumer
Shaving products
Figure 44: Users of disposable razors/razor blades, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 45: Frequency of usage of disposable razors, NI and RoI, 2000 and 2002
Small growth in RoI shaving products
Figure 46: Shaving foam, gel, cream and sticks, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 47: Frequency of usage of shaving foam, gel, cream and sticks, NI and RoI, 2000 and 2002
15-34-year-old males the highest users of moisturising cream
Figure 48: Moisturising cream, by age and socio-economic group, NI and RoI, 2002
Figure 49: Male hair types, NI and RoI, 2002
Figure 50: Shampoo, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 51: Frequency of shampoo usage, NI and RoI, 2002
Figure 52: Conditioner, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 53: Frequency of conditioner usage, NI and RoI, 2000 and 2002
Gels, mousses and sprays
Figure 54: Hair gel, mousses and sprays, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 55: Frequency of hair gels, mousses and sprays usage, NI and RoI, 2002
Figure 56: Hairspray, by age and socio-economic group, NI and RoI, 2000 and 2002
Decline in male use of talcum powder
Figure 57: Talcum powder, by age and socio-economic group, NI and RoI, 2000 and 2002
Growing male shower gel market
Figure 58: Shower gel, by age and socio-economic group, NI and RoI, 2000 and 2002
Figure 59: Frequency of shower gel usage, NI and RoI, 2002
Slight decline in deodorant penetration levels
Figure 60: Deodorant penetration among males, by age and socio-economic group, NI and RoI, 2000 and 2002
The Future
The role of fashion will continue
Growth of the hair colouring market
Segmentation and new product development vital in moving forward
Forecast
Figure 61: Demographic breakdown of forecasted population growth, 2002-07
Figure 62: Forecast of hair and beauty products market, at current prices, RoI, 2002-07
Figure 63: Forecast of hair and beauty products market, at current prices, NI, 2002-07
Appendix: Research Methodology
Index of reports
JL October 2003
