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Mintel's research solutions have been the driving force behind leading businesses' marketing achievements for over three decades. A globally recognised market analyst, Mintel publishes some 600 reports into European, UK-specific and US consumer markets every year.

Mintel Premier heralds an entirely new generation of published market research that responds, reflects and reports on activity, as it happens. Your business does not stand still, and now neither does your published research.

Premier provides live, organic reports incorporating all major ongoing developments in a market, along with an enhanced news service tracking the latest trends and generating responsive analysis from our market analysts

key features of the Mintel Premier service include:
 

- Enhanced qualitative consumer analysis
- Even more news digested and attached to relevant reports within 24 hours of publication
- Extended company data and profiles
- Ready-made PowerPoint presentations of main findings for each report
- Advanced graphing functions for every table in a Premier report
- The ability to annotate your reports online and share your comments with colleagues
- Early access to reports

what Mintel offers you
Every report that Mintel publishes provides a unique overview of a sector's dynamics and prospects. Our expert analysis and exclusive findings can help your business tackle the most topical marketing issues. With an enviable reputation for revealing consumer research, Mintel reports analyse the driving forces and trends that shape a market's size and characteristics. With further insight into major player activity and market forecasts, our reports point to realistic business opportunities, breaking down complex industry issues and offering easily implemented solutions.

Mintel reports are published within defined 'intelligence' ranges, allowing businesses the flexibility to purchase reports ad hoc or subscribe to a whole library of information. Visitors to our website are also able to search for relevant publications by 'category', allowing them to examine all related reports across all markets.