Trend Observation - Shhhh!

Trend - Objectify

Market Application - Nutrition Tracking on Receipts

Expert Blog - Millennials Behind the Wheel

Mintel Trends allows you to explore trends through an interactive trend map - Trendscape.

Trendscape easily demonstrates how different trends are connected, allowing you to step beyond category limitations to understand the broader context of people's behaviour.

Why Mintel Trends?

Mintel Trends leads the way in trend analysis. It can help you to:

  • Understand today's everchanging consumer attitudes and behaviour
  • Benefit from the latest trends that affect your market sector
  • Capitalise on change - instead of reacting to it
  • Originate powerful brand strategies aligned to your consumer needs
  • Inject inspiration into your creative thinking

Understand the implications of trends

Making trends work for your business

Mintel Trends is a trend analysis service - delivered through an online platform - that monitors, tracks and interprets consumer behaviour.

Here at Mintel, we turn meaningful information and data into useful market intelligence and show you how to successfully apply it to your business - for ongoing success.

With Mintel Trends, you will not only be aware of the changes happening today, but tomorrow's forecast. You will have access to how people think and behave in key demographic groups.

Generate original ideas using:
  • Global trends analysis by industry, demographic and theme
  • Daily added observations backed up with sound market and consumer intelligence
  • Expert blogs
  • Market Application stories
  • Downloadable PPT and PDF summaries, RSS feeds and email alerts
  • Trendscape - our interactive trend map that visualises how trends connect
Find out more

Are you looking for business inspiration? To schedule your free demonstration simply fill in the form on the right and we will contact you shortly.

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About Mintel

Mintel is an independent award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations.

Mintel's trusted portfolio of proprietary industry solutions and products has been supporting high profile clients in key sectors such as FMCG, financial services, media, retail, leisure and education for over 38 years.

With office locations in London, Chicago, New York, Shanghai, Tokyo and Sydney our global presence continues to grow.