Author: Mintel Group Ltd.
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Social Networking - Ireland - May 2019
Overview
 
What you need to know
Irish consumers continue to regularly log on to social networking sites, with Facebook remaining the preferred platform followed by YouTube. However, consumers remain concerned about the level of negative behaviour and harmful content on social networking sites and think that these platforms should be doing more to improve the safety of their platforms despite the initiatives they have launched over the last 12 months. This highlights the scale of the problem for social networks and they will need to continue investing in fact-checking services and improving detection, reporting and removal tools to counter this type of content and maintain usage of their platforms.

Issues covered in this Report
This Report will examine online social media in Ireland through discussing what is influencing or impeding its growth on the island. Furthermore, this Report will look at social and media networking sites and messaging apps:

●	Social networking sites such as Facebook, Twitter and Google+, where the main aim is to interact with people.
●	Media networking sites such as Pinterest, YouTube and Instagram, where the main aim is to view, read, watch or create media content.
●	Messaging apps such as Viber, Snapchat and WhatsApp which enable users to send text, images, video and messages to one another.
●	Dating apps and websites such as Tinder, Grindr and match.com which enable users to chat, view and meet potential romantic partners.

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