Author: Mintel Group Ltd.
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Incontinence - US - December 2018
Overview
 
What you need to know 
Although the absorbent hygiene market is otherwise flat, the outlook for adult incontinence products portends robust growth. While much of this growth is driven by an aging population, nearly half of women aged 18-54 are using period products for bladder leakage. As such, transitioning these consumers to the right products for their condition would dramatically increase the size of the market. Looking ahead, preventing bladder leakage will represent an important secondary market that will provide both threats and opportunities for existing incontinence brands. 

Definition 
This Report includes products to manage adult incontinence, including the following:

●	Absorbent pads, liners, underwear, briefs, men’s shields/guards, implantable bladder support devices and bed underpads

The following are excluded from this Report:

●	OTC (over-the-counter) and prescription medications for adult incontinence

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